Room S230 [clear filter]
Monday, June 28

10:30am PDT

5 Critical Secrets to Cultivating a Successful Teahouse
In this session, Kristy will share with you the very practical and valuable lessons that have come from over eleven years of experience running a teahouse. She will talk about the three most important marketing tools you need for a successful teahouse. Kristy will give you tips for day-to-day operations that will help you be driven by your core values and how to implement them into your everyday decision-making to stay efficient and productive, no matter the season. Kristy will cover how important relationships are in this business and how to build dynamic relationships with your team, your suppliers and within your local small business community. How to incorporate your tea and product knowledge that you learn at the world tea conference into your everyday interactions with customers and training with your team will be discussed as well.

1. Solid marketing ideas to grow your teahouse.
2. Operations concepts to help you run your teahouse.
3. Effective ways to invest in relationships to help you thrive in your teahouse.

avatar for Kristy Jennings

Kristy Jennings

Proprietor, Urban Teahouse
Kristy is the sole proprietor and 11-year purveyor of Urban Teahouse, which has the most ready-to-brew loose leaf tea in the state of Oklahoma. Urban Teahouse operates in Oklahoma City. This small tea business opened in 2009 during the recession and has not just survived but thrived... Read More →

Monday June 28, 2021 10:30am - 11:30am PDT
Room S230 Room S230

1:00pm PDT

Finding Your Sweet Spot in Retail Sales

Join Brandi Shelton, just add honey tea company,  to discuss how to:
-how to find and sell items based on current trends
-merchandise your tea room or retail cafe to encourage sales
-how to collaborate with local/neighboring businesses to share customer base and exposure
-how to maximize profits in your tea room or retail café

avatar for Brandi Shelton

Brandi Shelton

Owner, Just Add Honey Tea Company
Born in New Orleans, LA, Brandi Shelton {AKA 'the tea lady'}, grew up with a grandmother that had a concoction for every aliment. While traveling abroad, Brandi found visiting tea rooms as a way to learn the lay of the land and meet a new friend over a cup.Back in the States, blending... Read More →

Monday June 28, 2021 1:00pm - 2:00pm PDT
Room S230 Room S230

2:30pm PDT

Developing Good Manufacturing Practices (GMPs) To Meet FDA Regulations
Tea products often straddle the regulatory line between foods and dietary supplements making the decision of which FDA compliance scheme must be adhered to a challenge.  

1.    What are the basic tenants of a GMP system
2.    What are the primary differences between a food and a dietary supplement GMP system
3.    What is a finished product specification

avatar for Tara Couch

Tara Couch

Senior Director of Dietary Supplement and Tobacco Services, EAS Consulting Group
Tara Lin Couch, Senior Director of Dietary Supplement and Tobacco Services at EAS Consulting Group, is a Ph.D. Analytical/Organic Chemist who also possesses a B.S. in Mathematics.  Dr. Couch has exceptional analytical abilities and more than 30 years of diverse laboratory and regulatory... Read More →

Monday June 28, 2021 2:30pm - 3:30pm PDT
Room S230 Room S230

4:00pm PDT

SOP for the Small Business Owner
Standard Operating Procedures are vital for any thriving and growing business no matter what stage of business you are in. An SOP is a step-by-step guide for handling routine tasks and recurring events in business. Along with the sequence of performing an activity, SOPs also usually include a timeline for completing each step.
-10 Reasons Every Business Should Be Using Standard Operating Procedures
-How To Start Creating Your Own SOPs
-What To Do After You've Created SOPs

avatar for Jenny Tse

Jenny Tse

Founder, Sipping Streams Tea Company
Sipping Streams Tea Company founder, Jenny Tse, was born in Hong Kong, but raised in Fairbanks, Alaska. She spent her summers selling her mother's vegetables at the local farmer's market and was very active in the local community. Her vision for Sipping Streams began the summer of... Read More →

Monday June 28, 2021 4:00pm - 5:00pm PDT
Room S230 Room S230
Tuesday, June 29

9:00am PDT

From Tea Gardens to Grocery stores – bringing specialty teas to retail row
From Tea Gardens to Grocery stores – bringing specialty teas to retail row. 
Interest in specialty teas has continued to grow from independent tea shops to mainstream grocery retailers. With so many choices online and in-store, how do we become the first tea our customers look to purchase. The opportunity for the owner of a store to spend time talking with a customer needs to be augmented by focusing on how to communicate in the fast-paced retail environment of a larger group of stores. Learn how to prepare your product for new sales in an expanded channel of distribution. Our goal is to create that same experience for the new customer who has multiple options for product information and choices for purchase. 
  1. Understanding channels of distribution – how to find your best route to reach your customers
  2. Retail pricing models – if you are not making a profit you are not staying in business
  3. Key decision points in selling to the major retailer – how to make sure your story reaches the right buyer

avatar for Janis Grover

Janis Grover

President, Grover Global Food
Janis H. Grover is a marketing, new product development, and sales professional recognized for successfully transitioning international ethnic products into the US specialty food market. She has special expertise in delivering manageable business plans for retail and foodservice with... Read More →

Tuesday June 29, 2021 9:00am - 10:00am PDT
Room S230 Room S230

10:30am PDT

Delivering Wellness Through Tea
From Japan to Korea, China to Taiwan, people have benefited from drinking tea for thousands of years. But making tea can also improve our concentration, mindfulness, and health. In this class, an easy-to-follow ceremony will fascinate your customers looking for the spiritual benefit of tea.

knowledge of proper meditation
knowledge of Still Thoughts Tea Ceremony
Hands-on practice of the Tea Ceremony

avatar for Sally Wei

Sally Wei

Founder, Sally's Parlor
Sally Wei is an accomplished classical pianist and holds a Doctorate in Musical Arts. As musicians strive for perfection, Sally found equal passions in her enjoyment of tea and is a Certified Tea Sommelier.Trained in Taiwan and England, Sally embraces these two tea cultures through... Read More →

Tuesday June 29, 2021 10:30am - 11:30am PDT
Room S230 Room S230

1:00pm PDT

Product Label Planning in the New Era
It's time to take your product label to the next level. Learn how to create your next new product label with more efficiency; and help avoid Supply Chain delays during these crazy times. This presentation is for brand owners, in-house production facilities, and co-manufacturers (Private Label / White Label). Join Rob as he talks about some of the most common food & beverage product label issues the industry is experiencing today, and what you can do to prepare for Supply Chain disruption, plan for better label production efficiency, and improving your inventory cycles. Look for his bonus "new trends" marketing segment too.

Taking your Product Label to the next level
Creating your new product label more efficiently
Help to avoid Supply Chain delays

avatar for Rob Freeman

Rob Freeman

Vice President of Revenue Operations, Label Solutions
Rob Freeman is the Vice President of Revenue Operations at Label Solutions Inc. located thirty minutes from Springfield, Missouri. Label Solutions is one of the nation’s leading label converters that specializes in printing pressure-sensitive product labels for the Food & Beverage... Read More →

Tuesday June 29, 2021 1:00pm - 2:00pm PDT
Room S230 Room S230

2:30pm PDT

The Alchemy of Tea Marketing
Alchemy examines the psychological, emotional, and social factors that impact purchase decisions. Behavioral economics uncovers the seemingly insignificant levers in perception and behavior that yield remarkable results. Real, tea-world applications of how nuance, messaging and creating the right perception can make real differences. It isn't about the amount of money you throw at the problem, it's about finding the simplest, most effective lever for altering perception and behavior.

avatar for Jason Walker

Jason Walker

Marketing Director, Firsd Tea
Jason Walker is Marketing Director for Firsd Tea North America. Prior to his work with Firsd Tea, Jason served in a variety of roles in marketing and operations. His 15 years of tea and beverage experience includes marketing consulting services for tea brands... Read More →

Tuesday June 29, 2021 2:30pm - 3:30pm PDT
Room S230 Room S230
Wednesday, June 30

9:00am PDT

Creative Ways to Monetize Tea Offerings
Due to Covid, we all had to make adjustments and get extra creative with our businesses.  Urban Tea Party was positioned when Covid hit to monetize several offerings and pivot quickly into rolling out new offerings for the individual and corporate clients resulting in record growth.
Attendees will leave the session with: - A greater comfort in the strategy of failing fast, getting the lesson and moving on quickly! - Ways to explore creativity in connecting with your customers and creating new offerings. - Ways to connect deeper with existing customers and finding new customers where you least expect to. -

avatar for Sherolyn Sellers

Sherolyn Sellers

Founder, Urban Tea Company
Since 2006, Sherolyn Sellers has served as the TEO of the Urban Tea Party located in Atlanta, GA.  Her mission as TEO is to normalize the daily tea experience, especially for black women.  The Urban Tea Party is the essence of Sisterhood, Spirituality, and Soul.  In today's session... Read More →

Wednesday June 30, 2021 9:00am - 10:00am PDT
Room S230 Room S230

10:30am PDT

Hemp Trends in the Tea Industry
Tamera will cover things like using raw hemp flower and leaves, water-soluble additives for Tea and Coffee Houses to increase profits and compliance challenges to watch out for.

avatar for Tamera Rice

Tamera Rice

President / CEO, Hemp Sail / SLV Hemp Distribution
Tamera Rice is CEO of Hemp Sail, an ingredient supply chain solutions company for the hemp industry. Tamera brings over 20 years of sales and distribution experience to help companies find reliable and compliant hemp-based ingredients.  Her company was a first in USDA Certified Organic... Read More →

Wednesday June 30, 2021 10:30am - 11:30am PDT
Room S230 Room S230

1:30pm PDT

Direct Trading: Past Present and the Future
We hear Direct Trade a lot in Tea. What does it actually mean? Is it a certification? Who is it regulated by? How did it start and where is it headed? Is it the same in the US and in Europe and other parts of the world? We will explore the inception of the term “direct trade” in the coffee industry and understand how it flourished quite differently in the US and in Europe all the while trying to find similar trends in the tea industry. Explore the lessons learned from the coffee industry and identify some practical measures to make it a success in the tea industry.
Learning Objectives:
Understand what “Direct Trading” really means, how it started and how it is going currently.
Analyze the case of “Direct Trade Coffee” and understand parallels to the tea industry
Learn about the advantages and challenges of direct trading and identify if it is right for you as a business

avatar for Nishchal (Nish) Banskota

Nishchal (Nish) Banskota

Owner, Nepal Tea
Nishchal Banskota is a 2nd generation tea producer and the founder of Nepal Tea which directly brings certified organic teas from Nepal to the American market. His vision is to create a tech-enabled transparent tea trade that bridges the gap between the primary producers and consumers... Read More →

Wednesday June 30, 2021 1:30pm - 2:30pm PDT
Room S230 Room S230
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