World Tea Conference & Expo 2021

In this session, Kristy will share with you the very practical and valuable lessons that have come from over eleven years of experience running a teahouse. She will talk about the three most important marketing tools you need for a successful teahouse. Kristy will give you tips for day-to-day operations that will help you be driven by your core values and how to implement them into your everyday decision-making to stay efficient and productive, no matter the season. Kristy will cover how important relationships are in this business and how to build dynamic relationships with your team, your suppliers and within your local small business community. How to incorporate your tea and product knowledge that you learn at the world tea conference into your everyday interactions with customers and training with your team will be discussed as well.



Objectives:
1. Solid marketing ideas to grow your teahouse.
2. Operations concepts to help you run your teahouse.
3. Effective ways to invest in relationships to help you thrive in your teahouse.

Join Brandi Shelton, just add honey tea company,  to discuss how to:
-how to find and sell items based on current trends
-merchandise your tea room or retail cafe to encourage sales
-how to collaborate with local/neighboring businesses to share customer base and exposure
-how to maximize profits in your tea room or retail café

Tea products often straddle the regulatory line between foods and dietary supplements making the decision of which FDA compliance scheme must be adhered to a challenge.  

1.    What are the basic tenants of a GMP system
2.    What are the primary differences between a food and a dietary supplement GMP system
3.    What is a finished product specification

Standard Operating Procedures are vital for any thriving and growing business no matter what stage of business you are in. An SOP is a step-by-step guide for handling routine tasks and recurring events in business. Along with the sequence of performing an activity, SOPs also usually include a timeline for completing each step.
-10 Reasons Every Business Should Be Using Standard Operating Procedures
-How To Start Creating Your Own SOPs
-What To Do After You've Created SOPs

From Tea Gardens to Grocery stores – bringing specialty teas to retail row. 
Interest in specialty teas has continued to grow from independent tea shops to mainstream grocery retailers. With so many choices online and in-store, how do we become the first tea our customers look to purchase. The opportunity for the owner of a store to spend time talking with a customer needs to be augmented by focusing on how to communicate in the fast-paced retail environment of a larger group of stores. Learn how to prepare your product for new sales in an expanded channel of distribution. Our goal is to create that same experience for the new customer who has multiple options for product information and choices for purchase. 

1. Understanding channels of distribution – how to find your best route to reach your customers
2. Retail pricing models – if you are not making a profit you are not staying in business
3. Key decision points in selling to the major retailer – how to make sure your story reaches the right buyer

From Japan to Korea, China to Taiwan, people have benefited from drinking tea for thousands of years. But making tea can also improve our concentration, mindfulness, and health. In this class, an easy-to-follow ceremony will fascinate your customers looking for the spiritual benefit of tea.

knowledge of proper meditation
knowledge of Still Thoughts Tea Ceremony
Hands-on practice of the Tea Ceremony

It's time to take your product label to the next level. Learn how to create your next new product label with more efficiency; and help avoid Supply Chain delays during these crazy times. This presentation is for brand owners, in-house production facilities, and co-manufacturers (Private Label / White Label). Join Rob as he talks about some of the most common food & beverage product label issues the industry is experiencing today, and what you can do to prepare for Supply Chain disruption, plan for better label production efficiency, and improving your inventory cycles. Look for his bonus "new trends" marketing segment too.

Objectives:
Taking your Product Label to the next level
Creating your new product label more efficiently
Help to avoid Supply Chain delays

Alchemy examines the psychological, emotional, and social factors that impact purchase decisions. Behavioral economics uncovers the seemingly insignificant levers in perception and behavior that yield remarkable results. Real, tea-world applications of how nuance, messaging and creating the right perception can make real differences. It isn't about the amount of money you throw at the problem, it's about finding the simplest, most effective lever for altering perception and behavior.

Due to Covid, we all had to make adjustments and get extra creative with our businesses.  Urban Tea Party was positioned when Covid hit to monetize several offerings and pivot quickly into rolling out new offerings for the individual and corporate clients resulting in record growth.
Attendees will leave the session with: - A greater comfort in the strategy of failing fast, getting the lesson and moving on quickly! - Ways to explore creativity in connecting with your customers and creating new offerings. - Ways to connect deeper with existing customers and finding new customers where you least expect to. -

Tamera will cover things like using raw hemp flower and leaves, water-soluble additives for Tea and Coffee Houses to increase profits and compliance challenges to watch out for.

We hear Direct Trade a lot in Tea. What does it actually mean? Is it a certification? Who is it regulated by? How did it start and where is it headed? Is it the same in the US and in Europe and other parts of the world? We will explore the inception of the term “direct trade” in the coffee industry and understand how it flourished quite differently in the US and in Europe all the while trying to find similar trends in the tea industry. Explore the lessons learned from the coffee industry and identify some practical measures to make it a success in the tea industry.
Learning Objectives:
Understand what “Direct Trading” really means, how it started and how it is going currently.
Analyze the case of “Direct Trade Coffee” and understand parallels to the tea industry
Learn about the advantages and challenges of direct trading and identify if it is right for you as a business