World Tea Conference & Expo 2021: Full Schedule

9:00am PDT

Cannabinoids CBD, CBN, CBG…. -- Applications

Delve into the science of botanical extractions, including various teas. Learn details about the methods of bringing out the exact flavor profiles you want, by utilizing alcohol extractions, maceration temperature, and brew times. Takeaways: Demystify the science behind flavor extraction/ Learn creative ways to expand and enhance your menu offerings/ Gain applicable product knowledge and how to convey it to customers.
How to choose the right products to create a CBD/Tea product.
How to choose the right supply chain for your hemp-derived product's tea line.
How to determine organic or not organic in the hemp world.

Speakers

Tamera Rice

President / CEO, Hemp Sail / SLV Hemp Distribution

Tamera Rice is CEO of Hemp Sail, an ingredient supply chain solutions company for the hemp industry. Tamera brings over 20 years of sales and distribution experience to help companies find reliable and compliant hemp-based ingredients. Her company was a first in USDA Certified Organic... Read More →

Monday June 28, 2021 9:00am - 10:00am PDT
Room S229 Room S229

Conference Session

Track Topic Innovation & Technology

1:00pm PDT

Regeneratively Grown Teas: Healthier for People and the Planet.

This session will touch on how regenerative agriculture builds soil health, yields nutrient-dense teas, protects tea farmers and draws down and sequesters more carbon lowering greenhouse gas levels.

Objectives:
How regenerative agriculture builds soil health, yields more nutrient-dense teas and is healthier for people.

How regenerative agriculture brings more profit to tea farmers.

How regenerative agriculture draws down and sequesters more carbon helping reverse climate change.

Speakers

Michael Ham

Co-Founder/President, Wild Orchard Tea Company

Michael Don Ham, WELL AP & Faculty, is passionate about regenerative agriculture and is a founding member of the Wild Orchard Tea Company which was created out of the desire to share the world’s purest and highest quality organic teas, backed by an unmatched regenerative and biodynamic... Read More →

Monday June 28, 2021 1:00pm - 2:00pm PDT
Room S229 Room S229

Conference Session

Registration Pass Conference Pass, Tea Guru Pass
Track Topic Innovation & Technology

2:30pm PDT

The Power of Social Media Influencers

The Missing Ingredient in Tea Sales Fully Integrated e-Commerce Solution with Web & App ordering Platform along with Built-in Social Media & Rewards Program. Real-Time Marketing and Analytics Tools.

1) Fully Integrated Sales, Social Media, Marketing, & Analytics solution;
2) Importance of Protecting and Promoting own Brand
3) Most Comprehensive and Direct Engagement with Your customers.

Speakers

Chris Liang

Co-Founder, AlaEat

Chris Liang is the Co-founder at AlaEat - a technology company based in Washington, DC, focusing on AI, Machine Learning (ML), and social media e-commerce. After spending nearly a decade working on various e-commerce technologies, Chris now works closely with the F&B operators to... Read More →

Monday June 28, 2021 2:30pm - 3:30pm PDT
Room S229 Room S229

Conference Session

Registration Pass Conference Pass, Tea Guru Pass
Track Topic Innovation & Technology

4:00pm PDT

Tea and Tech: Is Technology the Answer for Transparency?

Tea and technology could not be farther apart! But when you see technology disrupting almost every single industry, every facet of our life in a way, it is no surprise that it has answers for the age-old problem of transparency for the tea industry as well. From QR codes to possible blockchain technology, learn how Nepal Tea is incorporating tech to bridge the gap between the producers and the consumers together.
Learning Objectives:
Learn what transparency in tea means and why is it so important
Understand how technology is being used in the tea industry in general
See practical applications of blockchain technology in the tea supply chain

Speakers

Nishchal (Nish) Banskota

Owner, Nepal Tea

Nishchal Banskota is a 2nd generation tea producer and the founder of Nepal Tea which directly brings certified organic teas from Nepal to the American market. His vision is to create a tech-enabled transparent tea trade that bridges the gap between the primary producers and consumers... Read More →

Monday June 28, 2021 4:00pm - 5:00pm PDT
Room S229 Room S229

Conference Session

Registration Pass Conference Pass, Tea Guru Pass
Track Topic Innovation & Technology

9:00am PDT

Farm to Teacup

This session will focus on working directly with growers to source herbs and botanicals for tea blends. We will discuss how to generate effective and lasting grower-buyer relationships directly with farmers and growers, how to incorporate unique herbs and botanicals into your blends based on what is in season and explore the importance of transparency in the industry so that consumers know where their tea ingredients come from.

Objectives:
1- Creating lasting grower/buyer relationships
2- Understanding the importance of knowing where our botanicals come from, and providing transparency for the consumer
3- Maintaining Sustainability in sourcing and working to create value chains for regional economies

Speakers

Jessi Dean

Founder & CEO, Asheville Tea Company

Tuesday June 29, 2021 9:00am - 10:00am PDT
Room S229 Room S229

Conference Session

Track Topic Issues & Trends

10:30am PDT

Starting a RTD Tea: From Crop to Can

Inspiration to start something new, to have more insight, and feel prepared to grow an existing or new venture. A better understanding of the market/industry and especially doing business in the grocery channel for RTD tea. Access to new resources for participants.

Speakers

Sara Delaney

Founder & CEO, 3 Mountains/Sarilla Sparkling & Tima Tea

Sara Delaney is an award-winning beverage creator, TedX Speaker, and is the Founding CEO of 3 Mountains, a social enterprise that owns two CPG brands, Sarilla Sparkling and Tîma Tea. She has been partnering with the people of Rwanda since 2007, sourcing premium-grade camellia sinensis... Read More →

Tuesday June 29, 2021 10:30am - 11:30am PDT
Room S229 Room S229

Conference Session

Registration Pass Conference Pass, Tea Guru Pass
Track Topic Issues & Trends

1:00pm PDT

Google Search is Changing: What Can You do About It

These days nearly half of the searches on Google do not result in a click because Google is answering basic questions themselves – eliminating the need for you to click a page. Great for you as a user, but what does that mean for your brand?
In this session, you’ll learn how to leverage tools like Google Snippets, Google Stories and Google My Business to help format your information into elements Google can use, and build traffic to your website.

1. Understand how Google is delivering search results.
2. Leverage Google My Business for local search.
3. Understand how to take advantage of Google’s search features to gain exposure and drive traffic to your website.

Speakers

Nicole Krug

Founder, Social Light

Nicole Krug founded Social Light in 2009 to help make the Internet a friendlier place by providing the tools and training small business owners need for success online. Through Social Light Nicole helps clients hone their digital marketing strategies to bring more exposure to their... Read More →

Tuesday June 29, 2021 1:00pm - 2:00pm PDT
Room S229 Room S229

Conference Session

Registration Pass Conference Pass, Tea Guru Pass
Track Topic Innovation & Technology

2:30pm PDT

Using Science to Get the Most Out of Your Tea

Delve into the science of botanical extractions, including various teas. Learn details about the methods of bringing out the exact flavor profiles you want, by utilizing alcohol extractions, maceration temperature, and brew times. Takeaways: Demystify the science behind flavor extraction/ Learn creative ways to expand and enhance your menu offerings/ Gain applicable product knowledge and how to convey it to customers.

Takeaways: Demystify the science behind flavor extraction/ Learn creative ways to expand and enhance your menu offerings/ Gain applicable product knowledge and how to convey it to customers.

Speakers

Phil Attee

Sales Manager and Distilling Consultant, Mammoth Distilling

"With a professional background working in biology and chemistry labs, Phil decided to pursue a career with a little more spirit... literally. For several years, he trained in the art and science of distillation and cocktail making. He is currently the Sales Manager and Distilling... Read More →

Tuesday June 29, 2021 2:30pm - 3:30pm PDT
Room S229 Room S229

Conference Session

Registration Pass Conference Pass, Tea Guru Pass
Track Topic Innovation & Technology

4:00pm PDT

Wellness Food Trends

The pandemic accelerated the continued merging of the wellness and food markets, as consumers gravitated towards more functional, nutrient-dense, and holistic product options to support their total body health. Join Fashion Snoops' VP of Beauty & Wellness, Melissa Hago, as she addresses key industry objectives, by presenting lifestyle shifts that merge the food and wellness worlds with innovative brand examples and consumer priorities.

Speakers

Melissa Hago

Creative Director, Fashion Snoops

Fashion Snoops is an innovative trend forecasting platform and consultancy that inspires clients to create with confidence. For over 15 years Fashion Snoops has been guiding Fortune 500 and world-class companies in fashion, home decor, beauty/personal care, accessories, automotive... Read More →

Tuesday June 29, 2021 4:00pm - 5:00pm PDT
Room S229 Room S229

Conference Session

Registration Pass Add-on Ticket, Conference Pass, Tea Guru Pass
Track Topic Culinary & Hospitality

9:00am PDT

The Bubble Tea, Milk Tea, & Latte Revolution

Looking for a high-profit tea item? Boba, Bubble, and Milk tea shops have ceased the attention and disposable incomes of a younger tea drinker. The goal isn’t a narrow study of a few beverages crafted in a specific way. Rather, participates will be immersed in a broader dialogue tasting and understanding flavor creation and COGS behind these sensational drinks. This multifaceted session will:
Ø Explore current fads in the fast-moving “ Trendy Teas” category
Ø Compare several identical flavored beverages made with completely different ingredients
Ø Walk through creating these cool beverages
Ø Taste the trend with samples of each beverage discussed
Ø Look at supply chain options and challenges

Speakers

Debbie Christiansen

Co-Owner, Cafe Barnabus

What’s required to succeed in the fast-paced beverage industry? MOM SKILLS!!!! A few examples include flexibility, fast-thinking, and determination to never give up. With four kids under Nine and a café staffed by over four hundred 7-12th grade students since 2012, Café Barnabas... Read More →

Wednesday June 30, 2021 9:00am - 10:00am PDT
Room S229 Room S229

Conference Session

Registration Pass Conference Pass, Tea Guru Pass
Track Topic Culinary & Hospitality

10:30am PDT

How to Get Coffee Lovers to Enjoy Tea

There isn’t a rule that says coffee drinkers can’t be tea drinkers too. Folks can enjoy both. Many ardent coffee drinkers are trying to become tea lovers for various reasons due to health, digestion, reducing caffeine intake, and overall interest. However, since coffee and tea are vastly diverse beverages, sometimes coffee drinkers struggle to find a tea that they can appreciate and take pleasure from drinking. There are ways to help a coffee lover enjoy tea, but you have to know where to start.

At the end of the session, you will be able to:

Know what questions to ask to discover a tea for coffee lovers
Understand the importance of the organoleptic experience is different for everyone
Taste the teas that coffee lovers will enjoy

Speakers

Lisa Richardson

Online Education Manager, Questex

Lisa Richardson is the Online Education Manager for World Tea Academy. She has studied and traveled the globe researching and learning from masters about tea. Since forming Lisa Knows Tea in 2000, she has consulted with companies in product line development, worked with several Fortune... Read More →

Wednesday June 30, 2021 10:30am - 11:30am PDT
Room S229 Room S229

Conference Session

Registration Pass Conference Pass, Tea Guru Pass
Track Topic Culinary & Hospitality

12:00pm PDT

Do You Really Need Filtered Water?

It is probably one of the cheapest things that you can do to improve the quality of your tea & coffee. Learn why you must invest in the right water treatment for your business. David Beeman a structured water specialist will walk you through what you need to know and let you taste to prove it.

Come see and taste for yourself.

Speakers

David Beeman

Founder & President, Cirqua Customized Water

Mr. Beeman is a specialist in the field of water science for coffee. Developer of "Coffee Water" forStarbucks, Peet's, and most all other specialized coffee retailers. Developed the original filter used by Soma for their drinking water filter.Mr. Beeman's company, Cirqua, develops... Read More →

Wednesday June 30, 2021 12:00pm - 1:00pm PDT
Room S229 Room S229

Conference Session

Registration Pass Conference Pass, Tea Guru Pass
Track Topic Culinary & Hospitality

1:30pm PDT

The Specialty Tea World in a Hospitality Universe

Introducing the world of specialty tea to nightclubs, bars and restaurants can be a daunting task; the key is the understanding and awareness of the concept’s unique requirements. This unlocks the door to clear and relevant communication with the venues, and the potential for a successful partnership.
When representing a product line, you are an ambassador of the leaf with responsibility for creating value in the partnership between your company and the client. Your extensive knowledge of tea will guide and assist the client in best practices in selection, preparation and service. Not merely a tea supplier, you are a tea consultant. Join Adrienne Etkin to unlock the potential of your tea sales.

Attendees will:
-Identify the needs, limitations and requirements of various hospitality concepts
-Examine routes to improve strategic partnerships
-Discuss matching the ideal tea products to venues

Speakers

Adrienne Etkin

Co-Founder, Admari

Adrienne Etkin is the co-founder of Admari, a tea, and botanicals company that began in 2007 with a brick-and-mortar location in New Jersey, USA. In 2010, Admari shifted operations to Miami, Florida where she also launched a division that curates tea experiences and tea educational... Read More →

STU.HW.WTE21 Speaker PPT key

Wednesday June 30, 2021 1:30pm - 2:30pm PDT
Room S229 Room S229

Conference Session

Registration Pass Conference Pass, Tea Guru Pass
Track Topic Culinary & Hospitality