World Tea Conference & Expo 2021

Hire and onboard A-players for your tea company without wasting your time. Learn the key things to filter through the B and C level employees and create a hiring system that brings on the top talent without wasting time, money, and energy.

How to find good employees, how to create hiring assets that save you time, how to onboard A players so they are invested in your company.

The digital marketing landscape rapidly changes where a strategy works great today but becomes obsolete tomorrow. To develop a successful strategy, businesses must understand both the fundamentals that are slow to change and the rapid changes coming across social media and e-commerce. The course will start with a discussion of how e-commerce and social media are evolving to get a sense of the big picture. Then the course will illustrate fundamentals in digital marketing, by covering common mistakes made in paid, earned, and owned media. Lastly, the course will then seek to provide participants with the tools to develop their own digital marketing strategies overviewing important considerations in social media, influencer marketing, SEO, paid advertising, etc.

.     Understand the trends of how social media and e-commerce platforms are evolving and what they will look like in the long term.
•    Learn how to prior which digital marketing tools are right for your business.
•    Develop an action plan for businesses to create their own strategies to maximize time and dollars invested in digital marketing.

Want to learn a little more about the second most popular beverage in the world?  This class is designed to give you a good overview of the world of tea.  Learn about the different types of tea-black, oolong, green, white, yellow, and puerh.  Discover where it is grown and the process it takes from the field to your cup.  Learn about proper brewing techniques for each type of tea and how tea can be more than just a beverage but can become a profitable business too. 
By the end of this session, you will be able to:

1. Identify a tea plant and discover where tea grows
2. Identify the different types of tea 
3. Learn how tea is processed and proper steeping practices

Why is Iced Tea Important? We will Go over what impacts Iced Tea Quality.
What impacts Iced Tea Quality
Tea Selection
Equipment, Brewing Methods, Storing, Serving, Solutions for elevation quality between the cubes and the Future of Iced Tea.

Staci Brinkman, Founder and CEO of Sips by and a self-professed grandma Millennial, will share what she has learned about how to sell tea to Millennials, a notoriously discerning market.

How to personalize online experiences to meet customer expectations
Where Millennials congregate online and how to market to them authentically
Easy tips and tricks to create a Millennial-friendly brand presence

The specialty tea sets are growing in popularity in grocery stores across the country (or around the world if we are presenting to a global audience). This past year has shown us that people are looking for one-stop shops for all of their items and (insert stat # ppl getting grocery delivery...growth in grocery in 2020). One of the best opportunities to reach the most people is by partnering with select grocery store chains as you expand your tea brand. Learn what it takes to connect with buyers and what they are looking for in the dry tea and RTD beverage sets.
1. What is Specialty Tea and why is it growing in demand?
2. How to lean into loose leaf and go plastic-free
3. Which channels are growing the fastest: Grocery, Foodservice, Online

In describing “how to make punch of any sort in perfection,” the father of American Mixology, Jerry Thomas, in 1862, suggests in How to Mix Drinks, that “using tea instead of water is the grand secret”.  When perfection is the goal, tea is the answer. However, to allow tea to shine when combined with other ingredients it is crucial to have an understanding of the unique personality of each tea.
Zero proof, low proof and wellness beverages represent an innovative opportunity for the tea industry. This opportunity lies in introducing tea-based drinks relevant to these growing consumer trends, but success is based on learning the correct tea preparation techniques for use in mixology. Join Adrienne Etkin in this exploration of the versatile nature of tea.

Attendees will:
-Discuss current beverage trends in the hospitality sector
-Identify preparation techniques for tea for use in mixology
-Learn to create new products for new markets