Recording in Room S233 [clear filter]
Monday, June 28

9:00am PDT

How to Hire and Maintain an Ace Team
Hire and onboard A-players for your tea company without wasting your time. Learn the key things to filter through the B and C level employees and create a hiring system that brings on the top talent without wasting time, money, and energy.

How to find good employees, how to create hiring assets that save you time, how to onboard A players so they are invested in your company.

avatar for Jenny Tse

Jenny Tse

Founder, Sipping Streams Tea Company
Sipping Streams Tea Company founder, Jenny Tse, was born in Hong Kong, but raised in Fairbanks, Alaska. She spent her summers selling her mother's vegetables at the local farmer's market and was very active in the local community. Her vision for Sipping Streams began the summer of... Read More →

Monday June 28, 2021 9:00am - 9:40am PDT
Recording in Room S233 Recording in Room S233

10:30am PDT

Cutting Through the Noise to Implement a Forward-Thinking Digital Marketing Strategy
The digital marketing landscape rapidly changes where a strategy works great today but becomes obsolete tomorrow. To develop a successful strategy, businesses must understand both the fundamentals that are slow to change and the rapid changes coming across social media and e-commerce. The course will start with a discussion of how e-commerce and social media are evolving to get a sense of the big picture. Then the course will illustrate fundamentals in digital marketing, by covering common mistakes made in paid, earned, and owned media. Lastly, the course will then seek to provide participants with the tools to develop their own digital marketing strategies overviewing important considerations in social media, influencer marketing, SEO, paid advertising, etc.

.     Understand the trends of how social media and e-commerce platforms are evolving and what they will look like in the long term.
•    Learn how to prior which digital marketing tools are right for your business.
•    Develop an action plan for businesses to create their own strategies to maximize time and dollars invested in digital marketing.

avatar for Patrick Kern

Patrick Kern

Technology Mgr., Churchill's Fine Teas
As a founding partner in Churchill's Fine Teas, Patrick has over 15 years of experience in the tea industry. Over those years, Patrick has served in many roles within the company developing expertise in all facets of business operations. In his current roles as Chief Technology Officer... Read More →

Monday June 28, 2021 10:30am - 11:10am PDT
Recording in Room S233 Recording in Room S233
Tuesday, June 29

9:00am PDT

Introduction to Tea
Want to learn a little more about the second most popular beverage in the world?  This class is designed to give you a good overview of the world of tea.  Learn about the different types of tea-black, oolong, green, white, yellow, and puerh.  Discover where it is grown and the process it takes from the field to your cup.  Learn about proper brewing techniques for each type of tea and how tea can be more than just a beverage but can become a profitable business too. 
By the end of this session, you will be able to:
  1. Identify a tea plant and discover where tea grows
  2. Identify the different types of tea 
  3. Learn how tea is processed and proper steeping practices

avatar for Lisa Richardson

Lisa Richardson

Online Education Manager, Questex
Lisa Richardson is the Online Education Manager for World Tea Academy. She has studied and traveled the globe researching and learning from masters about tea. Since forming Lisa Knows Tea in 2000, she has consulted with companies in product line development, worked with several Fortune... Read More →

Tuesday June 29, 2021 9:00am - 9:40am PDT
Recording in Room S233 Recording in Room S233

2:30pm PDT

Better Iced Tea: A Deep Dive
Why is Iced Tea Important? We will Go over what impacts Iced Tea Quality.
What impacts Iced Tea Quality
Tea Selection
Equipment, Brewing Methods, Storing, Serving, Solutions for elevation quality between the cubes and the Future of Iced Tea.

avatar for Chris MacNitt

Chris MacNitt

Tea Development Lead, Starbucks
Chris Johnston/MacnittChris Johnston started his tea journey at eight years old and grew up in his family’s tea business. Steeped in passion, he joined Teas Etc. at nineteen to develop their tea blends and manage their raw material quality. While working for Teas Etc. In 2016, he... Read More →

Tuesday June 29, 2021 2:30pm - 3:10pm PDT
Recording in Room S233 Recording in Room S233

4:00pm PDT

The Secret Every Tea Seller Needs to Know to Sell to Millennials
Staci Brinkman, Founder and CEO of Sips by and a self-professed grandma Millennial, will share what she has learned about how to sell tea to Millennials, a notoriously discerning market.

How to personalize online experiences to meet customer expectations
Where Millennials congregate online and how to market to them authentically
Easy tips and tricks to create a Millennial-friendly brand presence

avatar for Staci Brinkman

Staci Brinkman

Founder, Sips by
Staci Brinkman founded Sips by to make tea fun, personalized, and affordable. With hundreds of thousands of tea-drinking Members and millions of personalized tea matches made, she has done just that! In 2020, Forbes covered Staci’s founder story in an article entitled “How 1 Woman... Read More →

Tuesday June 29, 2021 4:00pm - 4:40pm PDT
Recording in Room S233 Recording in Room S233
Wednesday, June 30

9:00am PDT

Specialty Tea's Growing Popularity
The specialty tea sets are growing in popularity in grocery stores across the country (or around the world if we are presenting to a global audience). This past year has shown us that people are looking for one-stop shops for all of their items and (insert stat # ppl getting grocery delivery...growth in grocery in 2020). One of the best opportunities to reach the most people is by partnering with select grocery store chains as you expand your tea brand. Learn what it takes to connect with buyers and what they are looking for in the dry tea and RTD beverage sets.
1. What is Specialty Tea and why is it growing in demand?
2. How to lean into loose leaf and go plastic-free
3. Which channels are growing the fastest: Grocery, Foodservice, Online

avatar for Sara Delaney

Sara Delaney

Founder & CEO, 3 Mountains/Sarilla Sparkling & Tima Tea
Sara Delaney is an award-winning beverage creator, TedX Speaker, and is the Founding CEO of 3 Mountains, a social enterprise that owns two CPG brands, Sarilla Sparkling and Tîma Tea. She has been partnering with the people of Rwanda since 2007, sourcing premium-grade camellia sinensis... Read More →

Wednesday June 30, 2021 9:00am - 9:40am PDT
Recording in Room S233 Recording in Room S233

12:00pm PDT

Cocktail Culture Evolved: Tea Behind The Bar
In describing “how to make punch of any sort in perfection,” the father of American Mixology, Jerry Thomas, in 1862, suggests in How to Mix Drinks, that “using tea instead of water is the grand secret”.  When perfection is the goal, tea is the answer. However, to allow tea to shine when combined with other ingredients it is crucial to have an understanding of the unique personality of each tea.
Zero proof, low proof and wellness beverages represent an innovative opportunity for the tea industry. This opportunity lies in introducing tea-based drinks relevant to these growing consumer trends, but success is based on learning the correct tea preparation techniques for use in mixology. Join Adrienne Etkin in this exploration of the versatile nature of tea.

Attendees will:
-Discuss current beverage trends in the hospitality sector
-Identify preparation techniques for tea for use in mixology
-Learn to create new products for new markets

avatar for Adrienne Etkin

Adrienne Etkin

Co-Founder, Admari
Adrienne Etkin is the co-founder of Admari, a tea, and botanicals company that began in 2007 with a brick-and-mortar location in New Jersey, USA. In 2010, Admari shifted operations to Miami, Florida where she also launched a division that curates tea experiences and tea educational... Read More →

Wednesday June 30, 2021 12:00pm - 12:40pm PDT
Recording in Room S233 Recording in Room S233
Filter sessions
Apply filters to sessions.