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Marketing [clear filter]
Tuesday, June 29

9:00am PDT

From Tea Gardens to Grocery stores – bringing specialty teas to retail row
From Tea Gardens to Grocery stores – bringing specialty teas to retail row. 
Interest in specialty teas has continued to grow from independent tea shops to mainstream grocery retailers. With so many choices online and in-store, how do we become the first tea our customers look to purchase. The opportunity for the owner of a store to spend time talking with a customer needs to be augmented by focusing on how to communicate in the fast-paced retail environment of a larger group of stores. Learn how to prepare your product for new sales in an expanded channel of distribution. Our goal is to create that same experience for the new customer who has multiple options for product information and choices for purchase. 
  1. Understanding channels of distribution – how to find your best route to reach your customers
  2. Retail pricing models – if you are not making a profit you are not staying in business
  3. Key decision points in selling to the major retailer – how to make sure your story reaches the right buyer

avatar for Janis Grover

Janis Grover

President, Grover Global Food
Janis H. Grover is a marketing, new product development, and sales professional recognized for successfully transitioning international ethnic products into the US specialty food market. She has special expertise in delivering manageable business plans for retail and foodservice with... Read More →

Tuesday June 29, 2021 9:00am - 10:00am PDT
Room S230 Room S230

10:30am PDT

Delivering Wellness Through Tea
From Japan to Korea, China to Taiwan, people have benefited from drinking tea for thousands of years. But making tea can also improve our concentration, mindfulness, and health. In this class, an easy-to-follow ceremony will fascinate your customers looking for the spiritual benefit of tea.

knowledge of proper meditation
knowledge of Still Thoughts Tea Ceremony
Hands-on practice of the Tea Ceremony

avatar for Sally Wei

Sally Wei

Founder, Sally's Parlor
Sally Wei is an accomplished classical pianist and holds a Doctorate in Musical Arts. As musicians strive for perfection, Sally found equal passions in her enjoyment of tea and is a Certified Tea Sommelier.Trained in Taiwan and England, Sally embraces these two tea cultures through... Read More →

Tuesday June 29, 2021 10:30am - 11:30am PDT
Room S230 Room S230

1:00pm PDT

Product Label Planning in the New Era
It's time to take your product label to the next level. Learn how to create your next new product label with more efficiency; and help avoid Supply Chain delays during these crazy times. This presentation is for brand owners, in-house production facilities, and co-manufacturers (Private Label / White Label). Join Rob as he talks about some of the most common food & beverage product label issues the industry is experiencing today, and what you can do to prepare for Supply Chain disruption, plan for better label production efficiency, and improving your inventory cycles. Look for his bonus "new trends" marketing segment too.

Taking your Product Label to the next level
Creating your new product label more efficiently
Help to avoid Supply Chain delays

avatar for Rob Freeman

Rob Freeman

Vice President of Revenue Operations, Label Solutions
Rob Freeman is the Vice President of Revenue Operations at Label Solutions Inc. located thirty minutes from Springfield, Missouri. Label Solutions is one of the nation’s leading label converters that specializes in printing pressure-sensitive product labels for the Food & Beverage... Read More →

Tuesday June 29, 2021 1:00pm - 2:00pm PDT
Room S230 Room S230

2:30pm PDT

The Alchemy of Tea Marketing
Alchemy examines the psychological, emotional, and social factors that impact purchase decisions. Behavioral economics uncovers the seemingly insignificant levers in perception and behavior that yield remarkable results. Real, tea-world applications of how nuance, messaging and creating the right perception can make real differences. It isn't about the amount of money you throw at the problem, it's about finding the simplest, most effective lever for altering perception and behavior.

avatar for Jason Walker

Jason Walker

Marketing Director, Firsd Tea
Jason Walker is Marketing Director for Firsd Tea North America. Prior to his work with Firsd Tea, Jason served in a variety of roles in marketing and operations.His 12 years of tea and beverage experience includes marketing consulting services for tea brands, a top-ranked online destination... Read More →

Tuesday June 29, 2021 2:30pm - 3:30pm PDT
Room S230 Room S230

4:00pm PDT

The Secret Every Tea Seller Needs to Know to Sell to Millennials
Staci Brinkman, Founder and CEO of Sips by and a self-professed grandma Millennial, will share what she has learned about how to sell tea to Millennials, a notoriously discerning market.

How to personalize online experiences to meet customer expectations
Where Millennials congregate online and how to market to them authentically
Easy tips and tricks to create a Millennial-friendly brand presence

avatar for Staci Brinkman

Staci Brinkman

Founder, Sips by
Staci Brinkman founded Sips by to make tea fun, personalized, and affordable. With hundreds of thousands of tea-drinking Members and millions of personalized tea matches made, she has done just that! In 2020, Forbes covered Staci’s founder story in an article entitled “How 1 Woman... Read More →

Tuesday June 29, 2021 4:00pm - 4:40pm PDT
Recording in Room S233 Recording in Room S233
Wednesday, June 30

9:00am PDT

Specialty Tea's Growing Popularity
The specialty tea sets are growing in popularity in grocery stores across the country (or around the world if we are presenting to a global audience). This past year has shown us that people are looking for one-stop shops for all of their items and (insert stat # ppl getting grocery delivery...growth in grocery in 2020). One of the best opportunities to reach the most people is by partnering with select grocery store chains as you expand your tea brand. Learn what it takes to connect with buyers and what they are looking for in the dry tea and RTD beverage sets.
1. What is Specialty Tea and why is it growing in demand?
2. How to lean into loose leaf and go plastic-free
3. Which channels are growing the fastest: Grocery, Foodservice, Online

avatar for Sara Delaney

Sara Delaney

Founder & CEO, 3 Mountains/Sarilla Sparkling & Tima Tea
Sara Delaney is an award-winning beverage creator, TedX Speaker, and is the Founding CEO of 3 Mountains, a social enterprise that owns two CPG brands, Sarilla Sparkling and Tîma Tea. She has been partnering with the people of Rwanda since 2007, sourcing premium-grade camellia sinensis... Read More →

Wednesday June 30, 2021 9:00am - 9:40am PDT
Recording in Room S233 Recording in Room S233

10:30am PDT

E-Commerce for Tea Brands: How to Drive Online Tea Sales
Staci Brinkman, Founder and CEO of Sips by, will discuss how COVID has changed customer behavior when it comes to purchasing tea and how tea brands big and small can reimagine their marketing strategies and e-commerce platforms to capture online sales. From social media to awareness marketing to personalized e-commerce and the importance of UI/UX design, Staci will walk brands through Sips by’s online e-commerce strategies and share the secrets to success in online tea sales. Learn how to build your Instagram audience, when to embrace digital advertising, where and how you can build an online presence, and how to create a meaningful connection with customers in an online environment.
Where and how to build an online sales presence for tea brands; shifts in customer behavior during and post-COVID and how to reimagine marketing strategies based on those shifts; how to build an Instagram audience

avatar for Staci Brinkman

Staci Brinkman

Founder, Sips by
Staci Brinkman founded Sips by to make tea fun, personalized, and affordable. With hundreds of thousands of tea-drinking Members and millions of personalized tea matches made, she has done just that! In 2020, Forbes covered Staci’s founder story in an article entitled “How 1 Woman... Read More →

Wednesday June 30, 2021 10:30am - 11:30am PDT
Room S232

12:00pm PDT

That Personal Touch: Hosting Guided Tea Tastings
Good tea tastes even better when it is shared amongst friends!  Tap into that connection to enhance your guided tea tastings and to curate a personalized tea experience.  Work towards increased customer loyalty through the thoughtful presentation of your company’s favorite teas.  This session addresses the practical points of creating an experience for your customers both virtual and in-person while addressing avenues toward connecting with your customers on a human level. 

1.  Customer experience as a path to customer loyalty.
2.  Practical ideas for structuring the in-person or online event.  
3.  Enhancing audience/customer interaction using performance principles.

avatar for Rebecca Grzeskowiak

Rebecca Grzeskowiak

Wholesale Liaison, The Tea Smith
Rebecca has been with The Tea Smith for 8 years, sharing a passion for tea with our retail and wholesale customers alike. Not only is she passionate about tea education for all, but she has also worked to create many of our own newer blends. She also offers the unique opportunity... Read More →

Wednesday June 30, 2021 12:00pm - 1:00pm PDT
Room S232

1:30pm PDT

Creative Marketing Strategies on a Budget
In this interactive session, you'll learn how to use your business resources and partners instead of marketing dollars to grow your tea business.  We will share real-world successes and failures from our own experience of over 15 years in the tea industry.
Learn where and how to reach new customers.

Hear ideas on how to re-engage previous customers.

Learn how to build loyalty with your current customers.

avatar for Katherine Kern

Katherine Kern

Founding Partner, Churchill's Fine Teas
Katherine is a Certified Tea Professional and Sommelier (WTA) who has lived, worked, and traveled extensively across Europe and Asia, experiencing and learning about tea ceremonies, production methods, and culture first hand. She holds an MBA from Cass Business School in London and... Read More →

Wednesday June 30, 2021 1:30pm - 2:30pm PDT
Room S232
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