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Innovation & Technology [clear filter]
Monday, June 28
 

9:00am PDT

Cannabinoids CBD, CBN, CBG…. -- Applications
Delve into the science of botanical extractions, including various teas.  Learn details about the methods of bringing out the exact flavor profiles you want, by utilizing alcohol extractions, maceration temperature, and brew times. Takeaways: Demystify the science behind flavor extraction/ Learn creative ways to expand and enhance your menu offerings/ Gain applicable product knowledge and how to convey it to customers.
How to choose the right products to create a CBD/Tea product.
How to choose the right supply chain for your hemp-derived product's tea line.
How to determine organic or not organic in the hemp world.

Speakers
avatar for Tamera Rice

Tamera Rice

President / CEO, Hemp Sail / SLV Hemp Distribution
Tamera Rice is CEO of Hemp Sail, an ingredient supply chain solutions company for the hemp industry. Tamera brings over 20 years of sales and distribution experience to help companies find reliable and compliant hemp-based ingredients.  Her company was a first in USDA Certified Organic... Read More →


Monday June 28, 2021 9:00am - 10:00am PDT
Room S229 Room S229

10:30am PDT

Cutting Through the Noise to Implement a Forward-Thinking Digital Marketing Strategy
The digital marketing landscape rapidly changes where a strategy works great today but becomes obsolete tomorrow. To develop a successful strategy, businesses must understand both the fundamentals that are slow to change and the rapid changes coming across social media and e-commerce. The course will start with a discussion of how e-commerce and social media are evolving to get a sense of the big picture. Then the course will illustrate fundamentals in digital marketing, by covering common mistakes made in paid, earned, and owned media. Lastly, the course will then seek to provide participants with the tools to develop their own digital marketing strategies overviewing important considerations in social media, influencer marketing, SEO, paid advertising, etc.

.     Understand the trends of how social media and e-commerce platforms are evolving and what they will look like in the long term.
•    Learn how to prior which digital marketing tools are right for your business.
•    Develop an action plan for businesses to create their own strategies to maximize time and dollars invested in digital marketing.

Speakers
avatar for Patrick Kern

Patrick Kern

Technology Mgr., Churchill's Fine Teas
As a founding partner in Churchill's Fine Teas, Patrick has over 15 years of experience in the tea industry. Over those years, Patrick has served in many roles within the company developing expertise in all facets of business operations. In his current roles as Chief Technology Officer... Read More →


Monday June 28, 2021 10:30am - 11:10am PDT
Recording in Room S233 Recording in Room S233

1:00pm PDT

Regeneratively Grown Teas: Healthier for People and the Planet.
This session will touch on how regenerative agriculture builds soil health, yields nutrient-dense teas, protects tea farmers and draws down and sequesters more carbon lowering greenhouse gas levels.

Objectives:
How regenerative agriculture builds soil health, yields more nutrient-dense teas and is healthier for people.

How regenerative agriculture brings more profit to tea farmers.

How regenerative agriculture draws down and sequesters more carbon helping reverse climate change.

Speakers
avatar for Michael Don Ham

Michael Don Ham

President, Wild Orchard Tea Company
Michael Don Ham, WELL AP & Faculty, is passionate about regenerative agriculture and is a founding member of the Wild Orchard Tea Company which was created out of the desire to share the world’s purest and highest quality organic teas, backed by an unmatched regenerative and biodynamic... Read More →


Monday June 28, 2021 1:00pm - 2:00pm PDT
Room S229 Room S229

2:30pm PDT

The Power of Social Media Influencers
The Missing Ingredient in Tea Sales Fully Integrated e-Commerce Solution with Web & App ordering Platform along with Built-in Social Media & Rewards Program.  Real-Time Marketing and Analytics Tools.

1) Fully Integrated Sales, Social Media, Marketing, & Analytics solution;
2) Importance of Protecting and Promoting own Brand
3) Most Comprehensive and Direct Engagement with Your customers.

Speakers
avatar for Chris Liang

Chris Liang

Co-Founder, AlaEat
Chris Liang is the Co-founder at AlaEat - a technology company based in Washington, DC, focusing on AI, Machine Learning (ML), and social media e-commerce. After spending nearly a decade working on various e-commerce technologies, Chris now works closely with the F&B operators to... Read More →


Monday June 28, 2021 2:30pm - 3:30pm PDT
Room S229 Room S229

4:00pm PDT

Tea and Tech: Is Technology the Answer for Transparency?
Tea and technology could not be farther apart! But when you see technology disrupting almost every single industry, every facet of our life in a way, it is no surprise that it has answers for the age-old problem of transparency for the tea industry as well. From QR codes to possible blockchain technology, learn how Nepal Tea is incorporating tech to bridge the gap between the producers and the consumers together.
Learning Objectives:
Learn what transparency in tea means and why is it so important
Understand how technology is being used in the tea industry in general
See practical applications of blockchain technology in the tea supply chain


Speakers
avatar for Nishchal Banskota

Nishchal Banskota

Owner, Nepal Tea
Nishchal Banskota is a 2nd generation tea producer and the founder of Nepal Tea which directly brings certified organic teas from Nepal to the American market. His vision is to create a tech-enabled transparent tea trade that bridges the gap between the primary producers and consumers... Read More →


Monday June 28, 2021 4:00pm - 5:00pm PDT
Room S229 Room S229
 
Tuesday, June 29
 

1:00pm PDT

Google Search is Changing: What Can You do About It
These days nearly half of the searches on Google do not result in a click because Google is answering basic questions themselves – eliminating the need for you to click a page. Great for you as a user, but what does that mean for your brand?
In this session, you’ll learn how to leverage tools like Google Snippets, Google Stories and Google My Business to help format your information into elements Google can use, and build traffic to your website.

1. Understand how Google is delivering search results.
2. Leverage Google My Business for local search.
3. Understand how to take advantage of Google’s search features to gain exposure and drive traffic to your website.

Speakers
avatar for Nicole Krug

Nicole Krug

Founder, Social Light
Nicole Krug founded Social Light in 2009 to help make the Internet a friendlier place by providing the tools and training small business owners need for success online. Through Social Light Nicole helps clients hone their digital marketing strategies to bring more exposure to their... Read More →


Tuesday June 29, 2021 1:00pm - 2:00pm PDT
Room S229 Room S229

2:30pm PDT

Using Science to Get the Most Out of Your Tea
Delve into the science of botanical extractions, including various teas.  Learn details about the methods of bringing out the exact flavor profiles you want, by utilizing alcohol extractions, maceration temperature, and brew times. Takeaways: Demystify the science behind flavor extraction/ Learn creative ways to expand and enhance your menu offerings/ Gain applicable product knowledge and how to convey it to customers.

Takeaways: Demystify the science behind flavor extraction/ Learn creative ways to expand and enhance your menu offerings/ Gain applicable product knowledge and how to convey it to customers.

Speakers
avatar for Phil Attee

Phil Attee

Sales Manager and Distilling Consultant, Mammoth Distilling
"With a professional background working in biology and chemistry labs, Phil decided to pursue a career with a little more spirit... literally. For several years, he trained in the art and science of distillation and cocktail making. He is currently the Sales Manager and Distilling... Read More →


Tuesday June 29, 2021 2:30pm - 3:30pm PDT
Room S229 Room S229
 
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