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Sunday, June 27
 

2:00pm PDT

Registration
Reminder! Bring your registration confirmation and I.D. when picking up your badge.

Sunday June 27, 2021 2:00pm - 5:00pm PDT
Las Vegas Convention Center
 
Monday, June 28
 

8:00am PDT

Tea Business Boot Camp on Steroids --- This is a ticketed session included in Tea Guru or as an add-on
                                                  Why Attend Tea Business Boot Camp:
I cannot tell you how many successful Alumni have told me that they attended Tea Business Boot Camp and that they still remember the speakers and useful information that they got from attending. Tea Business Boot Camp lays down the basics and must-have information for all new businesses. Learning from experienced Tea Luminaries gives you an opportunity to ask questions and learn from their mistakes and successes. Most of the students make a new friend or two during the sessions.
Strong knowledge of the tea leaf is most helpful during Boot Camp. Boot Camp is not the place to learn about tea appreciation or the leaf itself but the Business of tea.
We strongly encourage the completion of World Tea Academy 1 & 2 before taking this course or having a general knowledge of tea through reading The Tea Companion by Jane Pettigrew or Modern Tea by Lisa Bolt Richardson or Tea Lover’s Treasury by James Norwood Pratt.

8:05 am to 8:15 am Opening Remarks by Tim Smith -- Emcee

8:15 am to 9:15 am Standing Out From the Crowd. Key Questions to Ask Yourself When Building Your Brand -with Darren Hartford
Building your brand is more than just creating a logo. Your brand strategy should reflect and reinforce your business strategy. If you ask the right questions as you develop your brand, it can help you keep your entire business model on track, drive name recognition, strengthen customer loyalty and increase sales. This session will be a springboard to your World Tea Expo and Bootcamp experience, as a well-defined brand strategy will reflect and shape--your pricing, the people you hire, the products you offer, how you advertise, the layout of your store, even how you treat your customers!
Key Questions/Concepts as you develop your brand
1. How do you describe your business? Tell me a story...
2. Who is your Ideal Customer? Who needs to know your story...
3. How does your business meet your customer needs/wants? Draw a picture...
4. Own it.

9:25 am to 10:25 am Pricing Your Products for Profit & Financial Controls to Keep Those Profits with Tim Smith
You are in business to make money. Pricing your products and services is one of the most important decisions you make affecting your sales and income. And you need to have a way to track that income and your expenses to keep score of your progress and profits. This session will introduce you to some of the key considerations and tools to help make your business successful.
1. How to approach setting prices
2. Monitoring and adjusting prices
3. Financial fundamentals every small business must focus on
4. Critical internal controls and practices

10:35 am to 11:35 am Stress-Free Staffing!  Is that possible?  with Kevin Christiansen
Like an exceptional cup of tea, a stress-free employment culture doesn’t just happen, it’s crafted through careful planning and skillful execution. Are you looking to create rave reviews from customers and employees? Accomplishing this requires a plan to meet the needs of your company, customer and staff. A plan isn’t enough. As people change so do the rules of creating a satisfying workplace. Together, we’ll look at a few best practices to implementing your workforce management strategy. Beware, this is more art than science. Acknowledging and embracing the complexity of relationships is the entrepreneurial joy that reduces employer stress.
Key Questions:
Is there an ideal staff size?
How do I maximize ROI per staff member?
What’s the magic wand of employee retention?
 
11:35 am to 12:45 pm long break for lunch
 
12:45 pm to 1:45 pm Art and Science of Trend Spotting in the Tea Industry with Katherine Kern
In this interactive session, you'll learn how to identify trends and capitalize on the ones that are right for your business, using a data-driven approach. Part art, part science, we will share real-world successes and failures from our own experience of over 15 years in the tea industry.
Objectives
1. Learn where to spot and how to track trends, along with examples of resources available to you.
2. Hear ideas on how to determine the trends that are right for your business.
3. Learn practical ways to test and measure which trends will have the most impact.
 
1:55 pm to 2:55 pm Applications and Equipment that Fit Your Business Today and in the Future with Richard Sheffield
Applications and Equipment that Fit Your Business Today and in the Future. In this session, we will discuss how to set up the logistical systems behind operating your tea business such as point of sale, inventory management, equipment purchases as you start out and as you grow, and other helpful applications that supporting sales in various different channels such as brick and mortar, e-commerce and wholesale.

 3:05 pm to 4:05 pm Vendor Offenders: How Not to Be a Vendor Offender with Jason Walker
Understanding how to choose and work with tea vendors can seem confusing at first, but this course helps you uncover vendor capabilities and vendor qualifications you need while also learning how to best communicate with your vendor to tackle your supply chain challenges
Outline
1. Understanding your vendor: capabilities, offerings, and service standards
2. Know what you want: talking about the specs, MOQ and details of procuring tea
3. Know what you need: documentation and QA
4. Know how you're going to get your tea: SOPs for transactions, shipping and payment
 
4:05 pm to 5:00 pm Group Q & A:
Everyone has had all day to digest the information presented and now is when the questions start coming to the surface.  This is your chance to ask those questions.  All the speakers will be there for the Q & A

Speakers
avatar for Richard Sheffield

Richard Sheffield

Co-Owner, Sheffield Spice & Tea Company
My wife, Cheryl, and I opened Sheffield Spice & Tea Co. on May 1, 2013. Since then we’ve become a vital part of the community with a store and products essential to individuals, chefs, restaurants and other businesses. After 8 years, we have grown primarily by word-of-mouth, but... Read More →
avatar for Kevin Christiansen

Kevin Christiansen

Owner, Café Barnabas
Tea and Teens sum up social entrepreneur Kevin Christiansen’s passions. His tea shop, Café Barnabas, was launched as a dynamic workshop, empowering students with employability skills and a sense of belonging. Amazingly, approx. 80% of his team are volunteers between the age of... Read More →
avatar for Tim Smith

Tim Smith

The Chief Leaf, The Tea Smith
Tim was first introduced to tea during a visit to Japan many years ago.  From there he discovered that tea is so much more than just a beverage, and was drawn into the legends, history, flavors, and people that make tea so special and such an important part of people’s lives all... Read More →
avatar for Jason Walker

Jason Walker

Marketing Director, Firsd Tea
Jason Walker is Marketing Director for Firsd Tea North America. Prior to his work with Firsd Tea, Jason served in a variety of roles in marketing and operations.His 12 years of tea and beverage experience includes marketing consulting services for tea brands, a top-ranked online destination... Read More →
avatar for Katherine Kern

Katherine Kern

Founding Partner, Churchill's Fine Teas
Katherine is a Certified Tea Professional and Sommelier (WTA) who has lived, worked, and traveled extensively across Europe and Asia, experiencing and learning about tea ceremonies, production methods, and culture first hand. She holds an MBA from Cass Business School in London and... Read More →
avatar for Darren Hartford

Darren Hartford

Owner, Oliver Pluff & Company
Darren Hartford is the owner of Oliver Pluff & Company of Charleston, South Carolina. Oliver Pluff recreates historic beverages like teas, coffees, toddies, and cacao, hand packages them in artisan-style tins, and sells them to historic sites, national parks, and boutique food stores... Read More →


Monday June 28, 2021 8:00am - 5:00pm PDT
Room S226 Room S226
  Bootcamp

8:00am PDT

Registration
Reminder! Bring your registration confirmation and I.D. when picking up your badge.

Monday June 28, 2021 8:00am - 6:00pm PDT
Las Vegas Convention Center

8:15am PDT

Newbies Meet & Greet
Welcome to World Tea Expo! if you have never attended or just want to see what is happening please come and ask questions and get acquainted with some of the staff:
FaithAnn Bailes - Conference & Content Mgr. WTE
Tim McLucas - VP & Market Leader, Hospitality Market Hospitality Group
Lisa Richardson - Education Manager
Sales & Marketing Group

We are doing this just before the conference kicks off so you will still have time to attend the early sessions.

We will help you with sessions that seem to fit your needs or might be of interest to you. We will have a few drawings and lots of information for all.

Speakers
avatar for Tim McLucas

Tim McLucas

VP & Market Leader, Questex
VP & Market Leader Hospitality Market, Hospitality Group
avatar for Faith Bailes

Faith Bailes

Conference & Content Mgr., Questex
Conference & Content Mgr. 
avatar for Lisa Richardson

Lisa Richardson

Online Education Manager, Questex
Lisa Richardson is the Online Education Manager for World Tea Academy. She has studied and traveled the globe researching and learning from masters about tea. Since forming Lisa Knows Tea in 2000, she has consulted with companies in product line development, worked with several Fortune... Read More →


Monday June 28, 2021 8:15am - 9:00am PDT
Room S232

9:00am PDT

How to Hire and Maintain an Ace Team
Hire and onboard A-players for your tea company without wasting your time. Learn the key things to filter through the B and C level employees and create a hiring system that brings on the top talent without wasting time, money, and energy.

How to find good employees, how to create hiring assets that save you time, how to onboard A players so they are invested in your company.

Speakers
avatar for Jenny Tse

Jenny Tse

Founder & Owner, Sipping Streams Tea Company
Born in Hong Kong and raised in Fairbanks, Alaska, Jenny Tse is the founder and owner of Sipping Streams Tea Company. Sipping Streams has won 1st, 2nd, and 3rd at the North American Tea Championships and 2nd at the Global Tea Championships. Sipping Streams also has been featured in... Read More →


Monday June 28, 2021 9:00am - 9:40am PDT
Recording in Room S233 Recording in Room S233

9:00am PDT

Cannabinoids CBD, CBN, CBG…. -- Applications
Delve into the science of botanical extractions, including various teas.  Learn details about the methods of bringing out the exact flavor profiles you want, by utilizing alcohol extractions, maceration temperature, and brew times. Takeaways: Demystify the science behind flavor extraction/ Learn creative ways to expand and enhance your menu offerings/ Gain applicable product knowledge and how to convey it to customers.
How to choose the right products to create a CBD/Tea product.
How to choose the right supply chain for your hemp-derived product's tea line.
How to determine organic or not organic in the hemp world.

Speakers
avatar for Tamera Rice

Tamera Rice

President / CEO, Hemp Sail / SLV Hemp Distribution
Tamera Rice is CEO of Hemp Sail, an ingredient supply chain solutions company for the hemp industry. Tamera brings over 20 years of sales and distribution experience to help companies find reliable and compliant hemp-based ingredients.  Her company was a first in USDA Certified Organic... Read More →


Monday June 28, 2021 9:00am - 10:00am PDT
Room S229 Room S229

10:30am PDT

Cutting Through the Noise to Implement a Forward-Thinking Digital Marketing Strategy
The digital marketing landscape rapidly changes where a strategy works great today but becomes obsolete tomorrow. To develop a successful strategy, businesses must understand both the fundamentals that are slow to change and the rapid changes coming across social media and e-commerce. The course will start with a discussion of how e-commerce and social media are evolving to get a sense of the big picture. Then the course will illustrate fundamentals in digital marketing, by covering common mistakes made in paid, earned, and owned media. Lastly, the course will then seek to provide participants with the tools to develop their own digital marketing strategies overviewing important considerations in social media, influencer marketing, SEO, paid advertising, etc.

.     Understand the trends of how social media and e-commerce platforms are evolving and what they will look like in the long term.
•    Learn how to prior which digital marketing tools are right for your business.
•    Develop an action plan for businesses to create their own strategies to maximize time and dollars invested in digital marketing.

Speakers
avatar for Patrick Kern

Patrick Kern

Technology Mgr., Churchill's Fine Teas
As a founding partner in Churchill's Fine Teas, Patrick has over 15 years of experience in the tea industry. Over those years, Patrick has served in many roles within the company developing expertise in all facets of business operations. In his current roles as Chief Technology Officer... Read More →


Monday June 28, 2021 10:30am - 11:10am PDT
Recording in Room S233 Recording in Room S233

10:30am PDT

5 Critical Secrets to Cultivating a Successful Teahouse
In this session, Kristy will share with you the very practical and valuable lessons that have come from over eleven years of experience running a teahouse. She will talk about the three most important marketing tools you need for a successful teahouse. Kristy will give you tips for day-to-day operations that will help you be driven by your core values and how to implement them into your everyday decision-making to stay efficient and productive, no matter the season. Kristy will cover how important relationships are in this business and how to build dynamic relationships with your team, your suppliers and within your local small business community. How to incorporate your tea and product knowledge that you learn at the world tea conference into your everyday interactions with customers and training with your team will be discussed as well.



Objectives:
1. Solid marketing ideas to grow your teahouse.
2. Operations concepts to help you run your teahouse.
3. Effective ways to invest in relationships to help you thrive in your teahouse.

Speakers
avatar for Kristy Jennings

Kristy Jennings

Proprietor, Urban Teahouse
Kristy is the sole proprietor and 11-year purveyor of Urban Teahouse, which has the most ready-to-brew loose leaf tea in the state of Oklahoma. Urban Teahouse operates in Oklahoma City. This small tea business opened in 2009 during the recession and has not just survived but thrived... Read More →


Monday June 28, 2021 10:30am - 11:30am PDT
Room S230 Room S230

10:30am PDT

Importing Tea: Navigating Customs
Importing from source is an appealing concept. Yet, in reality, navigating the world of customs regulations can be daunting and overwhelming. As an attorney and tea importer, Jeni Dodd will unravel the mysteries of clearing customs and offer tips for a successful customs experience.

1. Analyze whether you really want to import directly from source
2. Determine if you should hire an import agent or be your own agent
3. How to make your customs experience as easy as possible.


Speakers
avatar for Jeni Dodd

Jeni Dodd

Owner, Jeni Dodd Tea
Born and raised in America’s heartland, Jeni Dodd has journeyed far afield from the plains of Kansas to remote tea-growing regions throughout the world in search of the perfect cup of tea.  She has visited all of the major, as well as many of the up and coming, tea-producing countries... Read More →


Monday June 28, 2021 10:30am - 11:30am PDT
Room S232

1:00pm PDT

Finding Your Sweet Spot in Retail Sales

Join Brandi Shelton, just add honey tea company,  to discuss how to:
-how to find and sell items based on current trends
-merchandise your tea room or retail cafe to encourage sales
-how to collaborate with local/neighboring businesses to share customer base and exposure
-how to maximize profits in your tea room or retail café

Speakers
avatar for Brandi Shelton

Brandi Shelton

Owner, Just Add Honey Tea Company
Born in New Orleans, LA, Brandi Shelton {AKA 'the tea lady'}, grew up with a grandmother that had a concoction for every aliment. While traveling abroad, Brandi found visiting tea rooms as a way to learn the lay of the land and meet a new friend over a cup.Back in the States, blending... Read More →


Monday June 28, 2021 1:00pm - 2:00pm PDT
Room S230 Room S230

1:00pm PDT

Regeneratively Grown Teas: Healthier for People and the Planet.
This session will touch on how regenerative agriculture builds soil health, yields nutrient-dense teas, protects tea farmers and draws down and sequesters more carbon lowering greenhouse gas levels.

Objectives:
How regenerative agriculture builds soil health, yields more nutrient-dense teas and is healthier for people.

How regenerative agriculture brings more profit to tea farmers.

How regenerative agriculture draws down and sequesters more carbon helping reverse climate change.

Speakers
avatar for Michael Don Ham

Michael Don Ham

President, Wild Orchard Tea Company
Michael Don Ham, WELL AP & Faculty, is passionate about regenerative agriculture and is a founding member of the Wild Orchard Tea Company which was created out of the desire to share the world’s purest and highest quality organic teas, backed by an unmatched regenerative and biodynamic... Read More →


Monday June 28, 2021 1:00pm - 2:00pm PDT
Room S229 Room S229

1:00pm PDT

The Kombucha Tea Revolution and Its Future
Kombucha went from an ancient secret to a household name almost overnight.  In today's markets there term "Kombucha" can mean anything from a non-tea-based soda alternative to a high-alcohol beer or wine.  This ambiguous title makes it complicated for buyers and sellers, as well as, manufacturers and those bringing their new trendy beverage to market.

1) Encouraging small & large businesses to be creative and take risks.
2) Educating producers & consumers on what Kombucha truly is and the critical role tea has in its success.
3) Expanding horizons for tea lovers & crafters into the infinity possibilities of preservation!

Speakers
avatar for Joshua James Weigel

Joshua James Weigel

Co-Founder & CEO, Living Tea
Also known as “The Kombucha Doctor” Josh has been at the forefront of the kombucha industry for nearly a decade. Manufacturing & selling over a million gallons of kombucha in the Southern California region, Josh continues to nurture this emerging “symbiotic culture” in both... Read More →


Monday June 28, 2021 1:00pm - 2:00pm PDT
Room S232

2:30pm PDT

Developing Good Manufacturing Practices (GMPs) To Meet FDA Regulations
Tea products often straddle the regulatory line between foods and dietary supplements making the decision of which FDA compliance scheme must be adhered to a challenge.  

1.    What are the basic tenants of a GMP system
2.    What are the primary differences between a food and a dietary supplement GMP system
3.    What is a finished product specification

Speakers
avatar for Tara Couch

Tara Couch

Senior Director of Dietary Supplement and Tobacco Services, EAS Consulting Group
Tara Lin Couch, Senior Director of Dietary Supplement and Tobacco Services at EAS Consulting Group, is a Ph.D. Analytical/Organic Chemist who also possesses a B.S. in Mathematics.  Dr. Couch has exceptional analytical abilities and more than 30 years of diverse laboratory and regulatory... Read More →


Monday June 28, 2021 2:30pm - 3:30pm PDT
Room S230 Room S230

2:30pm PDT

Tea Trends of the Future
Tea Trends will speak to the trends and innovations within the tea space and how they relate to a more cultural wellness trend explaining how lifestyle shifts impact what moods, flavors, packaging, benefits consumers are looking for in tea.

- Lifestyle shifts and big picture wellness trends
- Tea trends in ingredients, flavors, packaging
-Consumers Wants in the Tea world

Speakers
avatar for Melissa Hago

Melissa Hago

Creative Director, Fashion Snoops
Fashion Snoops is an innovative trend forecasting platform and consultancy that inspires clients to create with confidence. For over 15 years Fashion Snoops has been guiding Fortune 500 and world-class companies in fashion, home decor, beauty/personal care, accessories, automotive... Read More →


Monday June 28, 2021 2:30pm - 3:30pm PDT
Room S232

2:30pm PDT

The Power of Social Media Influencers
The Missing Ingredient in Tea Sales Fully Integrated e-Commerce Solution with Web & App ordering Platform along with Built-in Social Media & Rewards Program.  Real-Time Marketing and Analytics Tools.

1) Fully Integrated Sales, Social Media, Marketing, & Analytics solution;
2) Importance of Protecting and Promoting own Brand
3) Most Comprehensive and Direct Engagement with Your customers.

Speakers
avatar for Chris Liang

Chris Liang

Co-Founder, AlaEat
Chris Liang is the Co-founder at AlaEat - a technology company based in Washington, DC, focusing on AI, Machine Learning (ML), and social media e-commerce. After spending nearly a decade working on various e-commerce technologies, Chris now works closely with the F&B operators to... Read More →


Monday June 28, 2021 2:30pm - 3:30pm PDT
Room S229 Room S229

4:00pm PDT

SOP for the Small Business Owner
Standard Operating Procedures are vital for any thriving and growing business no matter what stage of business you are in. An SOP is a step-by-step guide for handling routine tasks and recurring events in business. Along with the sequence of performing an activity, SOPs also usually include a timeline for completing each step.
-10 Reasons Every Business Should Be Using Standard Operating Procedures
-How To Start Creating Your Own SOPs
-What To Do After You've Created SOPs

Speakers
avatar for Jenny Tse

Jenny Tse

Founder & Owner, Sipping Streams Tea Company
Born in Hong Kong and raised in Fairbanks, Alaska, Jenny Tse is the founder and owner of Sipping Streams Tea Company. Sipping Streams has won 1st, 2nd, and 3rd at the North American Tea Championships and 2nd at the Global Tea Championships. Sipping Streams also has been featured in... Read More →


Monday June 28, 2021 4:00pm - 5:00pm PDT
Room S230 Room S230

4:00pm PDT

Sustainable vs. Certified: Understanding Sustainable Tea Sourcing & Trends
In a fast-moving world, brands only have a few short seconds or paid minutes to educate their consumers. Tea has fallen behind other product categories by relying on flavor, price, & labels to drive consumer habits.  Herein lies a unique opportunity for the tea industry to educate consumers on why they should care about the wonderful world of tea and what lies beyond labels and certifications.

The difference between true sustainability/traceability and certifications in the tea market

Speakers
avatar for Art Lopez

Art Lopez

Marketing Director, Tea, Finlays
Art Lopez has been a budding tea lover since his first days at Finlays, a leading independent B2B supplier of tea, coffee, and botanical solutions to beverage brand owners worldwide. Art’s passion and enthusiasm for tea began nearly 10 years ago when he started his career at Finlays... Read More →


Monday June 28, 2021 4:00pm - 5:00pm PDT
Room S232

4:00pm PDT

Tea and Tech: Is Technology the Answer for Transparency?
Tea and technology could not be farther apart! But when you see technology disrupting almost every single industry, every facet of our life in a way, it is no surprise that it has answers for the age-old problem of transparency for the tea industry as well. From QR codes to possible blockchain technology, learn how Nepal Tea is incorporating tech to bridge the gap between the producers and the consumers together.
Learning Objectives:
Learn what transparency in tea means and why is it so important
Understand how technology is being used in the tea industry in general
See practical applications of blockchain technology in the tea supply chain


Speakers
avatar for Nishchal Banskota

Nishchal Banskota

Founder, Nepal Tea
Nishchal Banskota is a 2nd generation tea producer and the founder of Nepal Tea which directly brings certified organic teas from Nepal to the American market. His vision is to create a tech-enabled transparent tea trade that bridges the gap between the primary producers and consumers... Read More →


Monday June 28, 2021 4:00pm - 5:00pm PDT
Room S229 Room S229

5:00pm PDT

Opening Night Tea Reception
Let's all get together and have a drink or two before we leave the building for the day.  Say hi to old friends and make some new ones.  Complimentary for everyone with a WTE conference badge.  Location in the Conference area of the South Hall, upstairs hallway.

For those of you who want to join us for dinner following the meet & greet we will be arranging for an off-site casual No-Host dinner close by TBD shortly. Please RSVP to fbailes@questex.com if you want to attend.

Contact FaithAnn Bailes at 702-354-5686 for any questions.

Monday June 28, 2021 5:00pm - 6:30pm PDT
Las Vegas Convention Center South Hall
 
Tuesday, June 29
 

8:00am PDT

Registration
Reminder! Bring your registration confirmation and I.D. when picking up your badge.

Tuesday June 29, 2021 8:00am - 6:00pm PDT

9:00am PDT

Introduction to Tea
Want to learn a little more about the second most popular beverage in the world?  This class is designed to give you a good overview of the world of tea.  Learn about the different types of tea-black, oolong, green, white, yellow, and puerh.  Discover where it is grown and the process it takes from the field to your cup.  Learn about proper brewing techniques for each type of tea and how tea can be more than just a beverage but can become a profitable business too. 
By the end of this session, you will be able to:
  1. Identify a tea plant and discover where tea grows
  2. Identify the different types of tea 
  3. Learn how tea is processed and proper steeping practices

Speakers
avatar for Lisa Richardson

Lisa Richardson

Online Education Manager, Questex
Lisa Richardson is the Online Education Manager for World Tea Academy. She has studied and traveled the globe researching and learning from masters about tea. Since forming Lisa Knows Tea in 2000, she has consulted with companies in product line development, worked with several Fortune... Read More →


Tuesday June 29, 2021 9:00am - 9:40am PDT
Recording in Room S233 Recording in Room S233

9:00am PDT

Farm to Teacup
This session will focus on working directly with growers to source herbs and botanicals for tea blends. We will discuss how to generate effective and lasting grower-buyer relationships directly with farmers and growers, how to incorporate unique herbs and botanicals into your blends based on what is in season and explore the importance of transparency in the industry so that consumers know where their tea ingredients come from.

Objectives:
1- Creating lasting grower/buyer relationships
2- Understanding the importance of knowing where our botanicals come from, and providing transparency for the consumer
3- Maintaining Sustainability in sourcing and working to create value chains for regional economies




Speakers
avatar for Jessi Dean

Jessi Dean

Founder & CEO, Asheville Tea Company


Tuesday June 29, 2021 9:00am - 10:00am PDT
Room S229 Room S229

9:00am PDT

From Tea Gardens to Grocery stores – bringing specialty teas to retail row
From Tea Gardens to Grocery stores – bringing specialty teas to retail row. 
Interest in specialty teas has continued to grow from independent tea shops to mainstream grocery retailers. With so many choices online and in-store, how do we become the first tea our customers look to purchase. The opportunity for the owner of a store to spend time talking with a customer needs to be augmented by focusing on how to communicate in the fast-paced retail environment of a larger group of stores. Learn how to prepare your product for new sales in an expanded channel of distribution. Our goal is to create that same experience for the new customer who has multiple options for product information and choices for purchase. 
  1. Understanding channels of distribution – how to find your best route to reach your customers
  2. Retail pricing models – if you are not making a profit you are not staying in business
  3. Key decision points in selling to the major retailer – how to make sure your story reaches the right buyer

Speakers
avatar for Janis Grover

Janis Grover

President, Grover Global Food
Janis H. Grover is a marketing, new product development, and sales professional recognized for successfully transitioning international ethnic products into the US specialty food market. She has special expertise in delivering manageable business plans for retail and foodservice with... Read More →


Tuesday June 29, 2021 9:00am - 10:00am PDT
Room S230 Room S230

9:00am PDT

Work Shop: Mixology 101
Tea Mixology 101 -- Expand your audience by blending tea and spirits. Crafting new experiences to entice your customers with tea-infused options.

Takeaways: Learn how to mix tea with spirits/learning the terminology of the trade/use this platform to recruit a new customer base.

Speakers
avatar for Jeni Dodd

Jeni Dodd

Owner, Jeni Dodd Tea
Born and raised in America’s heartland, Jeni Dodd has journeyed far afield from the plains of Kansas to remote tea-growing regions throughout the world in search of the perfect cup of tea.  She has visited all of the major, as well as many of the up and coming, tea-producing countries... Read More →


Tuesday June 29, 2021 9:00am - 12:00pm PDT
Room S226 Room S226

10:30am PDT

Baby Steps of Tea Blending
Learn the basics to create your own blends. This is for beginners and the first steps in making your own blends. What works and what doesn't work in tea blending.

Speakers
avatar for Chris Macnitt

Chris Macnitt

Tea Development Lead., Starbucks
Chris Johnston/MacnittChris Johnston started his tea journey at eight years old and grew up in his family’s tea business. Steeped in passion, he joined Teas Etc. at nineteen to develop their tea blends and manage their raw material quality. While working for Teas Etc. In 2016, he... Read More →


Tuesday June 29, 2021 10:30am - 11:30am PDT
Room S232

10:30am PDT

Delivering Wellness Through Tea
From Japan to Korea, China to Taiwan, people have benefited from drinking tea for thousands of years. But making tea can also improve our concentration, mindfulness, and health. In this class, an easy-to-follow ceremony will fascinate your customers looking for the spiritual benefit of tea.

knowledge of proper meditation
knowledge of Still Thoughts Tea Ceremony
Hands-on practice of the Tea Ceremony

Speakers
avatar for Sally Wei

Sally Wei

Founder, Sally's Parlor
Sally Wei is an accomplished classical pianist and holds a Doctorate in Musical Arts. As musicians strive for perfection, Sally found equal passions in her enjoyment of tea and is a Certified Tea Sommelier.Trained in Taiwan and England, Sally embraces these two tea cultures through... Read More →


Tuesday June 29, 2021 10:30am - 11:30am PDT
Room S230 Room S230

10:30am PDT

Starting a RTD Tea: From Crop to Can
Inspiration to start something new, to have more insight, and feel prepared to grow an existing or new venture. A better understanding of the market/industry and especially doing business in the grocery channel for RTD tea. Access to new resources for participants.

Speakers
avatar for Sara Delaney

Sara Delaney

Founder & CEO, 3 Mountains/Sarilla Sparkling & Tima Tea
Sara Delaney is an award-winning beverage creator, TedX Speaker, and is the Founding CEO of 3 Mountains, a social enterprise that owns two CPG brands, Sarilla Sparkling and Tîma Tea. She has been partnering with the people of Rwanda since 2007, sourcing premium-grade camellia sinensis... Read More →


Tuesday June 29, 2021 10:30am - 11:30am PDT
Room S229 Room S229

11:00am PDT

Early Buying Hours on Expo Hall
Tea Guru Pass holders receive early admission to the Expo Hall Floor on Tuesday. Avoid long lines and tackle the expo floor early!

Tuesday June 29, 2021 11:00am - 6:00pm PDT
Las Vegas Convention Center
  Expo Highlights

11:00am PDT

Tea Bar Schedule
11:00 am - 12noon   Choice of Teas being served
12noon – 1:00 pm East Africa Tea served
1:00 pm – 2:00 pm  Sri Lankan Tea served
2:00 pm – 4:00 pm Iced Tea
4:00 pm – 6:00 pm Tea Cocktails



Tuesday June 29, 2021 11:00am - 6:00pm PDT
Show Floor South Hall
  Expo Highlights

12:00pm PDT

Expo Hall Hours
Meet the exhibitors! Consider World Tea Conference & Expo your one-stop shop to test, taste and get educated on new ideas for your business:

Teas
Teaware/Giftware
Equipment and Supplies
Flavors & Ingredients
Tea Support & Education
Herbals/Botanicals
CBD Products
Foods - packaged
Packaging/Labels, Display Cases
Apparel
Technology/POS, Payment Processing
Sanitation and Hygiene Solutions
Personal Protective Equipment (PPE)
& more



Tuesday June 29, 2021 12:00pm - 6:00pm PDT
Las Vegas Convention Center

1:00pm PDT

Google Search is Changing: What Can You do About It
These days nearly half of the searches on Google do not result in a click because Google is answering basic questions themselves – eliminating the need for you to click a page. Great for you as a user, but what does that mean for your brand?
In this session, you’ll learn how to leverage tools like Google Snippets, Google Stories and Google My Business to help format your information into elements Google can use, and build traffic to your website.

1. Understand how Google is delivering search results.
2. Leverage Google My Business for local search.
3. Understand how to take advantage of Google’s search features to gain exposure and drive traffic to your website.

Speakers
avatar for Nicole Krug

Nicole Krug

Founder, Social Light
Nicole Krug founded Social Light in 2009 to help make the Internet a friendlier place by providing the tools and training small business owners need for success online. Through Social Light Nicole helps clients hone their digital marketing strategies to bring more exposure to their... Read More →


Tuesday June 29, 2021 1:00pm - 2:00pm PDT
Room S229 Room S229

1:00pm PDT

Product Label Planning in the New Era
It's time to take your product label to the next level. Learn how to create your next new product label with more efficiency; and help avoid Supply Chain delays during these crazy times. This presentation is for brand owners, in-house production facilities, and co-manufacturers (Private Label / White Label). Join Rob as he talks about some of the most common food & beverage product label issues the industry is experiencing today, and what you can do to prepare for Supply Chain disruption, plan for better label production efficiency, and improving your inventory cycles. Look for his bonus "new trends" marketing segment too.

Objectives:
Taking your Product Label to the next level
Creating your new product label more efficiently
Help to avoid Supply Chain delays

Speakers
avatar for Rob Freeman

Rob Freeman

Vice President of Revenue Operations, Label Solutions Inc.
Rob Freeman is the Vice President of Revenue Operations at Label Solutions Inc.; where they specialize in producing product labels for the Food & Beverage, Health & Wellness, and Nutraceutical markets. Rob manages Label Solutions’ Marketing, Business Development, and Customer Service... Read More →


Tuesday June 29, 2021 1:00pm - 2:00pm PDT
Room S230 Room S230

1:00pm PDT

The Wild Expanse of Indian Tea: Hang onto your tastebuds!
This session features highlights of terroir and flavor design for pan-Indian teas, applicable to the consumer, tearoom owner and hotelier alike.

1. A greater understanding of terroir and reasons to buy teas from areas beyond Darjeeling and Assam (while also exploring the variation of new specialty teas from these areas).
2. How to navigate the complex world of procuring Indian tea for beginners and tearoom owners.
3. Three tips on ordering the RIGHT kind of tea for you, your business or project.

Speakers
avatar for Amy Dubin-Nath

Amy Dubin-Nath

Owner, Janam Tea
Amy Dubin-Nath is North America's foremost advocate of Indian tea and she owns Janam Tea, a company dedicated exclusively to fine, single-origin Indian teas since 2004. The experiences she creates to heighten one's enjoyment of these fine teas range from Afternoon Tea service to palate... Read More →


Tuesday June 29, 2021 1:00pm - 2:00pm PDT
Room S232

2:00pm PDT

Keynote: Recovery & New Growth Opportunities
Colleen McClellan of Datassential maps out consumer expectations in a quickly evolving bar & restaurant industry. Take full advantage of the rebound by knowing the latest trends and risks coming in 2021's Q3 & Q4.

Speakers
avatar for Colleen McClellan

Colleen McClellan

Datassential
Colleen has over 20-years' experience in marketing, insights, and innovation for both retail and foodservice markets. Throughout her career, she has worked to translate trends and insights into profitable actions across all food and beverage categories. Currently, Colleen is a Director... Read More →


Tuesday June 29, 2021 2:00pm - 2:40pm PDT
NxT Stage, Expo Hal Floor

2:30pm PDT

Better Iced Tea: A Deep Dive
Why is Iced Tea Important? We will Go over what impacts Iced Tea Quality.
What impacts Iced Tea Quality
Tea Selection
Equipment, Brewing Methods, Storing, Serving, Solutions for elevation quality between the cubes and the Future of Iced Tea.




Speakers
avatar for Chris Macnitt

Chris Macnitt

Tea Development Lead., Starbucks
Chris Johnston/MacnittChris Johnston started his tea journey at eight years old and grew up in his family’s tea business. Steeped in passion, he joined Teas Etc. at nineteen to develop their tea blends and manage their raw material quality. While working for Teas Etc. In 2016, he... Read More →


Tuesday June 29, 2021 2:30pm - 3:10pm PDT
Recording in Room S233 Recording in Room S233

2:30pm PDT

The Alchemy of Tea Marketing
Alchemy examines the psychological, emotional, and social factors that impact purchase decisions. Behavioral economics uncovers the seemingly insignificant levers in perception and behavior that yield remarkable results. Real, tea-world applications of how nuance, messaging and creating the right perception can make real differences. It isn't about the amount of money you throw at the problem, it's about finding the simplest, most effective lever for altering perception and behavior.




Speakers
avatar for Jason Walker

Jason Walker

Marketing Director, Firsd Tea
Jason Walker is Marketing Director for Firsd Tea North America. Prior to his work with Firsd Tea, Jason served in a variety of roles in marketing and operations.His 12 years of tea and beverage experience includes marketing consulting services for tea brands, a top-ranked online destination... Read More →


Tuesday June 29, 2021 2:30pm - 3:30pm PDT
Room S230 Room S230

2:30pm PDT

Using Science to Get the Most Out of Your Tea
Delve into the science of botanical extractions, including various teas.  Learn details about the methods of bringing out the exact flavor profiles you want, by utilizing alcohol extractions, maceration temperature, and brew times. Takeaways: Demystify the science behind flavor extraction/ Learn creative ways to expand and enhance your menu offerings/ Gain applicable product knowledge and how to convey it to customers.

Takeaways: Demystify the science behind flavor extraction/ Learn creative ways to expand and enhance your menu offerings/ Gain applicable product knowledge and how to convey it to customers.

Speakers
avatar for Phil Attee

Phil Attee

Sales Manager and Distilling Consultant, Mammoth Distilling
"With a professional background working in biology and chemistry labs, Phil decided to pursue a career with a little more spirit... literally. For several years, he trained in the art and science of distillation and cocktail making. He is currently the Sales Manager and Distilling... Read More →


Tuesday June 29, 2021 2:30pm - 3:30pm PDT
Room S229 Room S229

4:00pm PDT

The Secret Every Tea Seller Needs to Know to Sell to Millennials
Staci Brinkman, Founder and CEO of Sips by and a self-professed grandma Millennial, will share what she has learned about how to sell tea to Millennials, a notoriously discerning market.

How to personalize online experiences to meet customer expectations
Where Millennials congregate online and how to market to them authentically
Easy tips and tricks to create a Millennial-friendly brand presence



Speakers
avatar for Staci Brinkman

Staci Brinkman

Founder, Sips By
Staci Brinkman founded Sips by to make tea fun, personalized, and affordable. With hundreds of thousands of tea-drinking Members and millions of personalized tea matches made, she has done just that! In 2020, Forbes covered Staci’s founder story in an article entitled “How 1 Woman... Read More →


Tuesday June 29, 2021 4:00pm - 4:40pm PDT
Recording in Room S233 Recording in Room S233

4:00pm PDT

Popular Herbs and Their Uses
A 5000-year Secret Chinese people believed that Emperor Shennong discovered tea and other herbs 5000 years ago. Herbs have played a very important role in Eastern medicine. In recent years, more and more people adopt this ancient holistic lifestyle using gentle herbs to maintain their health. In this class, proper usage of herbs will be explored and discussed. 5 unique recipes of herbal teas created by a Chinese doctor will also be presented and tasted.

Knowledge of some popular herbs
Knowledge of proper use of herbs
Recipes of herbal teas that help with anxiety, sleeplessness, hair loss, lack of energy and etc

Speakers
avatar for Sally Wei

Sally Wei

Founder, Sally's Parlor
Sally Wei is an accomplished classical pianist and holds a Doctorate in Musical Arts. As musicians strive for perfection, Sally found equal passions in her enjoyment of tea and is a Certified Tea Sommelier.Trained in Taiwan and England, Sally embraces these two tea cultures through... Read More →


Tuesday June 29, 2021 4:00pm - 5:00pm PDT
Room S232

4:00pm PDT

Wellness Food Trends
The pandemic accelerated the continued merging of the wellness and food markets, as consumers gravitated towards more functional, nutrient-dense, and holistic product options to support their total body health. Join Fashion Snoops' VP of Beauty & Wellness, Melissa Hago, as she addresses key industry objectives, by presenting lifestyle shifts that merge the food and wellness worlds with innovative brand examples and consumer priorities.

   

Speakers
avatar for Melissa Hago

Melissa Hago

Creative Director, Fashion Snoops
Fashion Snoops is an innovative trend forecasting platform and consultancy that inspires clients to create with confidence. For over 15 years Fashion Snoops has been guiding Fortune 500 and world-class companies in fashion, home decor, beauty/personal care, accessories, automotive... Read More →


Tuesday June 29, 2021 4:00pm - 5:00pm PDT
Room S229 Room S229

5:30pm PDT

 
Wednesday, June 30
 

9:00am PDT

Specialty Tea's Growing Popularity
The specialty tea sets are growing in popularity in grocery stores across the country (or around the world if we are presenting to a global audience). This past year has shown us that people are looking for one-stop shops for all of their items and (insert stat # ppl getting grocery delivery...growth in grocery in 2020). One of the best opportunities to reach the most people is by partnering with select grocery store chains as you expand your tea brand. Learn what it takes to connect with buyers and what they are looking for in the dry tea and RTD beverage sets.
1. What is Specialty Tea and why is it growing in demand?
2. How to lean into loose leaf and go plastic-free
3. Which channels are growing the fastest: Grocery, Foodservice, Online

Speakers
avatar for Sara Delaney

Sara Delaney

Founder & CEO, 3 Mountains/Sarilla Sparkling & Tima Tea
Sara Delaney is an award-winning beverage creator, TedX Speaker, and is the Founding CEO of 3 Mountains, a social enterprise that owns two CPG brands, Sarilla Sparkling and Tîma Tea. She has been partnering with the people of Rwanda since 2007, sourcing premium-grade camellia sinensis... Read More →


Wednesday June 30, 2021 9:00am - 9:40am PDT
Recording in Room S233 Recording in Room S233

9:00am PDT

Creative Ways to Monetize Tea Offerings
Due to Covid, we all had to make adjustments and get extra creative with our businesses.  Urban Tea Party was positioned when Covid hit to monetize several offerings and pivot quickly into rolling out new offerings for the individual and corporate clients resulting in record growth.
Attendees will leave the session with: - A greater comfort in the strategy of failing fast, getting the lesson and moving on quickly! - Ways to explore creativity in connecting with your customers and creating new offerings. - Ways to connect deeper with existing customers and finding new customers where you least expect to. -

Speakers
avatar for Sherolyn Sellers

Sherolyn Sellers

Owner, Urban Tea Party
Sherolyn Sellers was awarded the succession of the Urban Tea Party within a two-week period in 2006 after crafting a one-page strategic business plan that emerged as distinct among over 500 applicants and two rounds of interviews. The Urban Tea Party came at a time in her life when... Read More →


Wednesday June 30, 2021 9:00am - 10:00am PDT
Room S230 Room S230

9:00am PDT

The Bubble Tea, Milk Tea, & Latte Revolution
Looking for a high-profit tea item? Boba, Bubble, and Milk tea shops have ceased the attention and disposable incomes of a younger tea drinker.   The goal isn’t a narrow study of a few beverages crafted in a specific way. Rather, participates will be immersed in a broader dialogue tasting and understanding flavor creation and COGS behind these sensational drinks. This multifaceted session will:
Ø Explore current fads in the fast-moving “ Trendy Teas” category
Ø Compare several identical flavored beverages made with completely different ingredients
Ø Walk through creating these cool beverages
Ø Taste the trend with samples of each beverage discussed
Ø Look at supply chain options and challenges

Speakers
avatar for Debbie Christiansen

Debbie Christiansen

Co-Owner, Cafe Barnabus
What’s required to succeed in the fast-paced beverage industry? MOM SKILLS!!!! A few examples include flexibility, fast-thinking, and determination to never give up.  With four kids under Nine and a café staffed by over four hundred 7-12th grade students since 2012, Café Barnabas... Read More →


Wednesday June 30, 2021 9:00am - 10:00am PDT
Room S229 Room S229

9:00am PDT

Work Shop: Expand Your Tea Consumption One Bite at a Time
Learn culinary tricks that turn ordinary recipes into tea-infused meals, snacks & desserts. These simple methods can elevate your menu into a true culinary experience.  A new way to look at tea in your pantry.  

Takeaways: Simple ways to create tea-infused food/ Perfect pairings/Simple go-to recipes.

Speakers
avatar for Lisa McDonald

Lisa McDonald

Owner, TeaHaus
Lisa, a displaced Colorado native, spent 14 years in Europe where she worked as a consultant and received extensive training as a tea sommelier. After moving to Ann Arbor, she opened TeaHaus, a loose leaf tea store and cafe/restaurant in 2007. It was a busy week, holding her 3-day-old... Read More →


Wednesday June 30, 2021 9:00am - 12:00pm PDT
Room S226 Room S226

9:00am PDT

Registration
Reminder! Bring your registration confirmation and I.D. when picking up your badge.

Wednesday June 30, 2021 9:00am - 5:00pm PDT
Las Vegas Convention Center

10:30am PDT

E-Commerce for Tea Brands: How to Drive Online Tea Sales
Staci Brinkman, Founder and CEO of Sips by, will discuss how COVID has changed customer behavior when it comes to purchasing tea and how tea brands big and small can reimagine their marketing strategies and e-commerce platforms to capture online sales. From social media to awareness marketing to personalized e-commerce and the importance of UI/UX design, Staci will walk brands through Sips by’s online e-commerce strategies and share the secrets to success in online tea sales. Learn how to build your Instagram audience, when to embrace digital advertising, where and how you can build an online presence, and how to create a meaningful connection with customers in an online environment.
Objective:
Where and how to build an online sales presence for tea brands; shifts in customer behavior during and post-COVID and how to reimagine marketing strategies based on those shifts; how to build an Instagram audience

Speakers
avatar for Staci Brinkman

Staci Brinkman

Founder, Sips By
Staci Brinkman founded Sips by to make tea fun, personalized, and affordable. With hundreds of thousands of tea-drinking Members and millions of personalized tea matches made, she has done just that! In 2020, Forbes covered Staci’s founder story in an article entitled “How 1 Woman... Read More →


Wednesday June 30, 2021 10:30am - 11:30am PDT
Room S232

10:30am PDT

Hemp Trends in the Tea Industry
Tamera will cover things like using raw hemp flower and leaves, water-soluble additives for Tea and Coffee Houses to increase profits and compliance challenges to watch out for.


Speakers
avatar for Tamera Rice

Tamera Rice

President / CEO, Hemp Sail / SLV Hemp Distribution
Tamera Rice is CEO of Hemp Sail, an ingredient supply chain solutions company for the hemp industry. Tamera brings over 20 years of sales and distribution experience to help companies find reliable and compliant hemp-based ingredients.  Her company was a first in USDA Certified Organic... Read More →


Wednesday June 30, 2021 10:30am - 11:30am PDT
Room S230 Room S230

10:30am PDT

How to Get Coffee Lovers to Enjoy Tea
There isn’t a rule that says coffee drinkers can’t be tea drinkers too. Folks can enjoy both.  Many ardent coffee drinkers are trying to become tea lovers for various reasons due to health, digestion, reducing caffeine intake, and overall interest. However, since coffee and tea are vastly diverse beverages, sometimes coffee drinkers struggle to find a tea that they can appreciate and take pleasure from drinking. There are ways to help a coffee lover enjoy tea, but you have to know where to start.  
 
At the end of the session, you will be able to:
  1. Know what questions to ask to discover a tea for coffee lovers
  2. Understand the importance of the organoleptic experience is different for everyone
  3. Taste the teas that coffee lovers will enjoy



Speakers
avatar for Lisa Richardson

Lisa Richardson

Online Education Manager, Questex
Lisa Richardson is the Online Education Manager for World Tea Academy. She has studied and traveled the globe researching and learning from masters about tea. Since forming Lisa Knows Tea in 2000, she has consulted with companies in product line development, worked with several Fortune... Read More →


Wednesday June 30, 2021 10:30am - 11:30am PDT
Room S229 Room S229

12:00pm PDT

Cocktail Culture Evolved: Tea Behind The Bar
In describing “how to make punch of any sort in perfection,” the father of American Mixology, Jerry Thomas, in 1862, suggests in How to Mix Drinks, that “using tea instead of water is the grand secret”.  When perfection is the goal, tea is the answer. However, to allow tea to shine when combined with other ingredients it is crucial to have an understanding of the unique personality of each tea.
Zero proof, low proof and wellness beverages represent an innovative opportunity for the tea industry. This opportunity lies in introducing tea-based drinks relevant to these growing consumer trends, but success is based on learning the correct tea preparation techniques for use in mixology. Join Adrienne Etkin in this exploration of the versatile nature of tea.

Attendees will:
-Discuss current beverage trends in the hospitality sector
-Identify preparation techniques for tea for use in mixology
-Learn to create new products for new markets

Speakers
avatar for Adrienne Etkin

Adrienne Etkin

Co-Founder, Admari
Adrienne Etkin is the co-founder of Admari, a tea, and botanicals company that began in 2007 with a brick-and-mortar location in New Jersey, USA. In 2010, Admari shifted operations to Miami, Florida where she also launched a division that curates tea experiences and tea educational... Read More →



Wednesday June 30, 2021 12:00pm - 12:40pm PDT
Recording in Room S233 Recording in Room S233

12:00pm PDT

Do You Really Need Filtered Water?
It is probably one of the cheapest things that you can do to improve the quality of your tea & coffee.  Learn why you must invest in the right water treatment for your business. David Beeman a structured water specialist will walk you through what you need to know and let you taste to prove it.

Come see and taste for yourself.



Speakers
avatar for David Beeman

David Beeman

Founder & President, Cirqua Customized Water
Mr. Beeman is a specialist in the field of water science for coffee. Developer of "Coffee Water" forStarbucks, Peet's, and most all other specialized coffee retailers. Developed the original filter used by Soma for their drinking water filter.Mr. Beeman's company, Cirqua, develops... Read More →


Wednesday June 30, 2021 12:00pm - 1:00pm PDT
Room S229 Room S229

12:00pm PDT

That Personal Touch: Hosting Guided Tea Tastings
Good tea tastes even better when it is shared amongst friends!  Tap into that connection to enhance your guided tea tastings and to curate a personalized tea experience.  Work towards increased customer loyalty through the thoughtful presentation of your company’s favorite teas.  This session addresses the practical points of creating an experience for your customers both virtual and in-person while addressing avenues toward connecting with your customers on a human level. 

Objectives:
1.  Customer experience as a path to customer loyalty.
2.  Practical ideas for structuring the in-person or online event.  
3.  Enhancing audience/customer interaction using performance principles.




Speakers
avatar for Rebecca Grzeskowiak

Rebecca Grzeskowiak

Wholesale Liaison, The Tea Smith
Rebecca has been with The Tea Smith for 8 years, sharing a passion for tea with our retail and wholesale customers alike. Not only is she passionate about tea education for all, but she has also worked to create many of our own newer blends. She also offers the unique opportunity... Read More →


Wednesday June 30, 2021 12:00pm - 1:00pm PDT
Room S232

12:00pm PDT

Expo Hall Hours
Meet the exhibitors! Consider World Tea Conference & Expo your one-stop shop to test, taste and get educated on new ideas for your business:

Teas
Teaware/Giftware
Equipment and Supplies
Flavors & Ingredients
Tea Support & Education
Herbals/Botanicals
CBD Products
Foods - packaged
Packaging/Labels, Display Cases
Apparel
Technology/POS, Payment Processing
Sanitation and Hygiene Solutions
Personal Protective Equipment (PPE)
& more



Wednesday June 30, 2021 12:00pm - 5:00pm PDT
Las Vegas Convention Center

12:00pm PDT

Tea Bar Schedule
12noon – 1:00 pm East Africa tea served
1:00 pm – 2:00 pm Sri Lankan tea served
2:00 pm – 3:00 pm Iced Teas being served
3:00 pm – 5:00 pm Tea Cocktails being served


Wednesday June 30, 2021 12:00pm - 5:00pm PDT
Show Floor South Hall
  Expo Highlights

1:00pm PDT

Call for Speakers - Pitch Session
World Tea is looking for new and upcoming tea educators with the necessary qualifications to speak at the next World Tea Expo on March 21 - 23, 2022 in Las Vegas, NV.  This is the first year that we have offered potential speakers the opportunity to make a pitch in person.  Everyone will be given 8 minutes to present their topic idea and why it is current and why you are qualified to speak on the topic, then you will receive feedback. Even if we like your topic you will still need to submit in the call for speakers and pass a review by the Education Committee but this will give us a chance to meet you in person which should be very helpful in the selection process.
Aaron Kiel, editor for World Tea News, with also be there from 1 to 2 pm and be available to hear story ideas and pitches for articles.


Speakers
avatar for Aaron Kiel

Aaron Kiel

Editor, World Tea News
Editor - World Tea News --- 
avatar for Faith Bailes

Faith Bailes

Conference & Content Mgr., Questex
Conference & Content Mgr. 


Wednesday June 30, 2021 1:00pm - 3:00pm PDT
Room S226 Room S226

1:30pm PDT

Creative Marketing Strategies on a Budget
In this interactive session, you'll learn how to use your business resources and partners instead of marketing dollars to grow your tea business.  We will share real-world successes and failures from our own experience of over 15 years in the tea industry.
Objectives:
Learn where and how to reach new customers.

Hear ideas on how to re-engage previous customers.

Learn how to build loyalty with your current customers.

Speakers
avatar for Katherine Kern

Katherine Kern

Founding Partner, Churchill's Fine Teas
Katherine is a Certified Tea Professional and Sommelier (WTA) who has lived, worked, and traveled extensively across Europe and Asia, experiencing and learning about tea ceremonies, production methods, and culture first hand. She holds an MBA from Cass Business School in London and... Read More →


Wednesday June 30, 2021 1:30pm - 2:30pm PDT
Room S232

1:30pm PDT

Direct Trading: Past Present and the Future
We hear Direct Trade a lot in Tea. What does it actually mean? Is it a certification? Who is it regulated by? How did it start and where is it headed? Is it the same in the US and in Europe and other parts of the world? We will explore the inception of the term “direct trade” in the coffee industry and understand how it flourished quite differently in the US and in Europe all the while trying to find similar trends in the tea industry. Explore the lessons learned from the coffee industry and identify some practical measures to make it a success in the tea industry.
Learning Objectives:
Understand what “Direct Trading” really means, how it started and how it is going currently.
Analyze the case of “Direct Trade Coffee” and understand parallels to the tea industry
Learn about the advantages and challenges of direct trading and identify if it is right for you as a business

Speakers
avatar for Nishchal Banskota

Nishchal Banskota

Founder, Nepal Tea
Nishchal Banskota is a 2nd generation tea producer and the founder of Nepal Tea which directly brings certified organic teas from Nepal to the American market. His vision is to create a tech-enabled transparent tea trade that bridges the gap between the primary producers and consumers... Read More →


Wednesday June 30, 2021 1:30pm - 2:30pm PDT
Room S230 Room S230

1:30pm PDT

The Specialty Tea World in a Hospitality Universe
Introducing the world of specialty tea to nightclubs, bars and restaurants can be a daunting task; the key is the understanding and awareness of the concept’s unique requirements. This unlocks the door to clear and relevant communication with the venues, and the potential for a successful partnership.
When representing a product line, you are an ambassador of the leaf with responsibility for creating value in the partnership between your company and the client. Your extensive knowledge of tea will guide and assist the client in best practices in selection, preparation and service. Not merely a tea supplier, you are a tea consultant. Join Adrienne Etkin to unlock the potential of your tea sales.

Attendees will:
-Identify the needs, limitations and requirements of various hospitality concepts
-Examine routes to improve strategic partnerships
-Discuss matching the ideal tea products to venues

Speakers
avatar for Adrienne Etkin

Adrienne Etkin

Co-Founder, Admari
Adrienne Etkin is the co-founder of Admari, a tea, and botanicals company that began in 2007 with a brick-and-mortar location in New Jersey, USA. In 2010, Admari shifted operations to Miami, Florida where she also launched a division that curates tea experiences and tea educational... Read More →



Wednesday June 30, 2021 1:30pm - 2:30pm PDT
Room S229 Room S229

2:00pm PDT

World Tea Academy Graduation Ceremony
Join the World Tea Academy Graduation Ceremony on the NxT stage, location on the Expo Hall Floor!

Speakers
avatar for Lisa Richardson

Lisa Richardson

Online Education Manager, Questex
Lisa Richardson is the Online Education Manager for World Tea Academy. She has studied and traveled the globe researching and learning from masters about tea. Since forming Lisa Knows Tea in 2000, she has consulted with companies in product line development, worked with several Fortune... Read More →


Wednesday June 30, 2021 2:00pm - 3:00pm PDT
NxT Stage, Expo Hal Floor