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Tuesday, June 29 • 9:00am - 10:00am
Farm to Teacup

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This session will focus on working directly with growers to source herbs and botanicals for tea blends. We will discuss how to generate effective and lasting grower-buyer relationships directly with farmers and growers, how to incorporate unique herbs and botanicals into your blends based on what is in season and explore the importance of transparency in the industry so that consumers know where their tea ingredients come from.

1- Creating lasting grower/buyer relationships
2- Understanding the importance of knowing where our botanicals come from, and providing transparency for the consumer
3- Maintaining Sustainability in sourcing and working to create value chains for regional economies

avatar for Jessi Dean

Jessi Dean

Founder & CEO, Asheville Tea Company

Tuesday June 29, 2021 9:00am - 10:00am PDT
Room S229 Room S229