Tuesday, June 29 • 2:30pm - 3:30pm
The Alchemy of Tea Marketing

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Alchemy examines the psychological, emotional, and social factors that impact purchase decisions. Behavioral economics uncovers the seemingly insignificant levers in perception and behavior that yield remarkable results. Real, tea-world applications of how nuance, messaging and creating the right perception can make real differences. It isn't about the amount of money you throw at the problem, it's about finding the simplest, most effective lever for altering perception and behavior.

avatar for Jason Walker

Jason Walker

Marketing Director, Firsd Tea
Jason Walker is Marketing Director for Firsd Tea North America. Prior to his work with Firsd Tea, Jason served in a variety of roles in marketing and operations. His 15 years of tea and beverage experience includes marketing consulting services for tea brands... Read More →

Tuesday June 29, 2021 2:30pm - 3:30pm PDT
Room S230 Room S230