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Monday, June 28 • 4:00pm - 5:00pm
Sustainable vs. Certified: Understanding Sustainable Tea Sourcing & Trends

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In a fast-moving world, brands only have a few short seconds or paid minutes to educate their consumers. Tea has fallen behind other product categories by relying on flavor, price, & labels to drive consumer habits.  Herein lies a unique opportunity for the tea industry to educate consumers on why they should care about the wonderful world of tea and what lies beyond labels and certifications.

The difference between true sustainability/traceability and certifications in the tea market
Speakers
avatar for Art Lopez

Art Lopez

Marketing Director, Tea, Finlays
Art Lopez has been a budding tea expert since his first days at Finlays, a leading independent B2B supplier of tea, coffee, and botanical solutions to beverage brand owners worldwide. Art’s passion and enthusiasm for tea began nearly 10 years ago when he started his career at Finlays... Read More →

Monday June 28, 2021 4:00pm - 5:00pm PDT
Room S232
  Conference Session