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Tuesday, June 29 • 1:00pm - 2:00pm
Google Search is Changing: What Can You do About It

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These days nearly half of the searches on Google do not result in a click because Google is answering basic questions themselves – eliminating the need for you to click a page. Great for you as a user, but what does that mean for your brand?
In this session, you’ll learn how to leverage tools like Google Snippets, Google Stories and Google My Business to help format your information into elements Google can use, and build traffic to your website.

1. Understand how Google is delivering search results.
2. Leverage Google My Business for local search.
3. Understand how to take advantage of Google’s search features to gain exposure and drive traffic to your website.
Speakers
avatar for Nicole Krug

Nicole Krug

Founder, Social Light
Nicole Krug founded Social Light in 2009 to help make the Internet a friendlier place by providing the tools and training small business owners need for success online. Through Social Light Nicole helps clients hone their digital marketing strategies to bring more exposure to their... Read More →

Tuesday June 29, 2021 1:00pm - 2:00pm PDT
Room S229 Room S229
  Conference Session