The digital marketing landscape rapidly changes where a strategy works great today but becomes obsolete tomorrow. To develop a successful strategy, businesses must understand both the fundamentals that are slow to change and the rapid changes coming across social media and e-commerce. The course will start with a discussion of how e-commerce and social media are evolving to get a sense of the big picture. Then the course will illustrate fundamentals in digital marketing, by covering common mistakes made in paid, earned, and owned media. Lastly, the course will then seek to provide participants with the tools to develop their own digital marketing strategies overviewing important considerations in social media, influencer marketing, SEO, paid advertising, etc.
. Understand the trends of how social media and e-commerce platforms are evolving and what they will look like in the long term. • Learn how to prior which digital marketing tools are right for your business. • Develop an action plan for businesses to create their own strategies to maximize time and dollars invested in digital marketing.
As a founding partner in Churchill's Fine Teas, Patrick has over 15 years of experience in the tea industry. Over those years, Patrick has served in many roles within the company developing expertise in all facets of business operations. In his current roles as Chief Technology Officer... Read More →
