Tuesday, June 29 • 9:00am - 10:00am
From Tea Gardens to Grocery stores – bringing specialty teas to retail row

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From Tea Gardens to Grocery stores – bringing specialty teas to retail row. 
Interest in specialty teas has continued to grow from independent tea shops to mainstream grocery retailers. With so many choices online and in-store, how do we become the first tea our customers look to purchase. The opportunity for the owner of a store to spend time talking with a customer needs to be augmented by focusing on how to communicate in the fast-paced retail environment of a larger group of stores. Learn how to prepare your product for new sales in an expanded channel of distribution. Our goal is to create that same experience for the new customer who has multiple options for product information and choices for purchase. 
  1. Understanding channels of distribution – how to find your best route to reach your customers
  2. Retail pricing models – if you are not making a profit you are not staying in business
  3. Key decision points in selling to the major retailer – how to make sure your story reaches the right buyer

avatar for Janis Grover

Janis Grover

President, Grover Global Food
Janis H. Grover is a marketing, new product development, and sales professional recognized for successfully transitioning international ethnic products into the US specialty food market. She has special expertise in delivering manageable business plans for retail and foodservice with... Read More →

Tuesday June 29, 2021 9:00am - 10:00am PDT
Room S230 Room S230