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Wednesday, June 30 • 12:00pm - 12:40pm
Cocktail Culture Evolved: Tea Behind The Bar

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In describing “how to make punch of any sort in perfection,” the father of American Mixology, Jerry Thomas, in 1862, suggests in How to Mix Drinks, that “using tea instead of water is the grand secret”.  When perfection is the goal, tea is the answer. However, to allow tea to shine when combined with other ingredients it is crucial to have an understanding of the unique personality of each tea.
Zero proof, low proof and wellness beverages represent an innovative opportunity for the tea industry. This opportunity lies in introducing tea-based drinks relevant to these growing consumer trends, but success is based on learning the correct tea preparation techniques for use in mixology. Join Adrienne Etkin in this exploration of the versatile nature of tea.

Attendees will:
-Discuss current beverage trends in the hospitality sector
-Identify preparation techniques for tea for use in mixology
-Learn to create new products for new markets

avatar for Adrienne Etkin

Adrienne Etkin

Co-Founder, Admari
Adrienne Etkin is the co-founder of Admari, a tea, and botanicals company that began in 2007 with a brick-and-mortar location in New Jersey, USA. In 2010, Admari shifted operations to Miami, Florida where she also launched a division that curates tea experiences and tea educational... Read More →

Wednesday June 30, 2021 12:00pm - 12:40pm PDT
Recording in Room S233 Recording in Room S233