World Tea Conference & Expo 2021

In describing “how to make punch of any sort in perfection,” the father of American Mixology, Jerry Thomas, in 1862, suggests in How to Mix Drinks, that “using tea instead of water is the grand secret”.  When perfection is the goal, tea is the answer. However, to allow tea to shine when combined with other ingredients it is crucial to have an understanding of the unique personality of each tea.
Zero proof, low proof and wellness beverages represent an innovative opportunity for the tea industry. This opportunity lies in introducing tea-based drinks relevant to these growing consumer trends, but success is based on learning the correct tea preparation techniques for use in mixology. Join Adrienne Etkin in this exploration of the versatile nature of tea.

Attendees will:
-Discuss current beverage trends in the hospitality sector
-Identify preparation techniques for tea for use in mixology
-Learn to create new products for new markets