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Wednesday, June 30 • 1:30pm - 2:30pm
The Specialty Tea World in a Hospitality Universe

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Introducing the world of specialty tea to nightclubs, bars and restaurants can be a daunting task; the key is the understanding and awareness of the concept’s unique requirements. This unlocks the door to clear and relevant communication with the venues, and the potential for a successful partnership.
When representing a product line, you are an ambassador of the leaf with responsibility for creating value in the partnership between your company and the client. Your extensive knowledge of tea will guide and assist the client in best practices in selection, preparation and service. Not merely a tea supplier, you are a tea consultant. Join Adrienne Etkin to unlock the potential of your tea sales.

Attendees will:
-Identify the needs, limitations and requirements of various hospitality concepts
-Examine routes to improve strategic partnerships
-Discuss matching the ideal tea products to venues

avatar for Adrienne Etkin

Adrienne Etkin

Co-Founder, Admari
Adrienne Etkin is the co-founder of Admari, a tea, and botanicals company that began in 2007 with a brick-and-mortar location in New Jersey, USA. In 2010, Admari shifted operations to Miami, Florida where she also launched a division that curates tea experiences and tea educational... Read More →

Wednesday June 30, 2021 1:30pm - 2:30pm PDT
Room S229 Room S229