World Tea Conference & Expo 2021

Staci Brinkman, Founder and CEO of Sips by, will discuss how COVID has changed customer behavior when it comes to purchasing tea and how tea brands big and small can reimagine their marketing strategies and e-commerce platforms to capture online sales. From social media to awareness marketing to personalized e-commerce and the importance of UI/UX design, Staci will walk brands through Sips by’s online e-commerce strategies and share the secrets to success in online tea sales. Learn how to build your Instagram audience, when to embrace digital advertising, where and how you can build an online presence, and how to create a meaningful connection with customers in an online environment.
Objective:
Where and how to build an online sales presence for tea brands; shifts in customer behavior during and post-COVID and how to reimagine marketing strategies based on those shifts; how to build an Instagram audience