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Wednesday, June 30 • 1:30pm - 2:30pm
Direct Trading: Past Present and the Future

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We hear Direct Trade a lot in Tea. What does it actually mean? Is it a certification? Who is it regulated by? How did it start and where is it headed? Is it the same in the US and in Europe and other parts of the world? We will explore the inception of the term “direct trade” in the coffee industry and understand how it flourished quite differently in the US and in Europe all the while trying to find similar trends in the tea industry. Explore the lessons learned from the coffee industry and identify some practical measures to make it a success in the tea industry.
Learning Objectives:
Understand what “Direct Trading” really means, how it started and how it is going currently.
Analyze the case of “Direct Trade Coffee” and understand parallels to the tea industry
Learn about the advantages and challenges of direct trading and identify if it is right for you as a business

Speakers
avatar for Nishchal Banskota

Nishchal Banskota

Founder, Nepal Tea
Nishchal Banskota is a 2nd generation tea producer and the founder of Nepal Tea which directly brings certified organic teas from Nepal to the American market. His vision is to create a tech-enabled transparent tea trade that bridges the gap between the primary producers and consumers... Read More →


Wednesday June 30, 2021 1:30pm - 2:30pm PDT
Room S230 Room S230